Programme description
What you can expect to study
- Plan marketing activity around audiences and evidence.
- Develop digital, brand and communication skills.
- Measure campaign performance and improve decisions.
York St John University · York
MSc Digital Marketing
Taught in London, it combines digital tactics with traditional marketing to win and keep customers, and includes a professional development module. A two-year route with professional experience is available.
Career direction
Where it may lead
Possible career directions include:
- Marketing executive
- Digital marketing specialist
- Brand manager
- Market research analyst
Career outcomes depend on experience, professional registration where applicable and the modules completed. We can help you compare the exact curriculum before you apply.
Entry requirements
Can I apply?
- Academic
- 2:2 honours degree in a related subject; interview if degree is in an unrelated subject
- Sri Lankan qualifications
- 4-year Special/Professional Bachelor's with 3.0/4.0 (or 55% from a UGC university), or a 3-year General degree with 60% or 3.0/4.0. Some courses need a related subject.
- English (IELTS)
- 6.0 overall, no component below 5.5 (PG health courses 7.0 with no component below 6.5)
Not sure you qualify? Send us your results — we’ll tell you honestly, free.
How we help
Your application, handled.
- We check your eligibility and documents.
- We prepare and submit your application to York St John University.
- We help you meet any offer conditions and get your CAS.
- We guide your Student visa application.
Similar courses at other universities
Course information checked October 2026 from the official course page on yorksj.ac.uk. The expanded description is a concise GEC summary based on the course record and subject area; module choices, professional recognition, fees, entry requirements and intakes can change. We confirm the latest details with York St John University before you apply. Global Educational Consultants is an independent consultancy.