Programme description
What you can expect to study
- Plan marketing activity around audiences and evidence.
- Develop digital, brand and communication skills.
- Measure campaign performance and improve decisions.
Abertay University · Dundee
MSc Digital Marketing and e-Business
A CIM-accredited master's in strategic digital marketing and online commerce. It suits marketing or business graduates, or experienced marketers, who want a professional qualification and deeper digital skills.
Career direction
Where it may lead
Possible career directions include:
- Marketing executive
- Digital marketing specialist
- Brand manager
- Market research analyst
Career outcomes depend on experience, professional registration where applicable and the modules completed. We can help you compare the exact curriculum before you apply.
Entry requirements
Can I apply?
- Academic
- 2:1 or 3.3 GPA (Sri Lanka) in a related field
- Sri Lankan qualifications
- Course pages: Bachelor's degree (Special or Honours) at 2:1 or minimum 3.3 GPA in a related field, including independent research. The Sri Lanka country page gives a lower typical figure of GPA 2.6 in a related subject, so confirm with admissions.
- English (IELTS)
- 6.0 overall, no component below 5.5
Not sure you qualify? Send us your results — we’ll tell you honestly, free.
How we help
Your application, handled.
- We check your eligibility and documents.
- We prepare and submit your application to Abertay University.
- We help you meet any offer conditions and get your CAS.
- We guide your Student visa application.
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Course information checked October 2026 from the official course page on abertay.ac.uk. The expanded description is a concise GEC summary based on the course record and subject area; module choices, professional recognition, fees, entry requirements and intakes can change. We confirm the latest details with Abertay University before you apply. Global Educational Consultants is an independent consultancy.