Programme description
What you can expect to study
- Plan marketing activity around audiences and evidence.
- Develop digital, brand and communication skills.
- Measure campaign performance and improve decisions.

An MBA built around digital marketing tools, strategy and data analytics, with management, finance and organisational psychology alongside. Taught in Cambridge, with an optional Professional Experience route.
Programme description
Career direction
Possible career directions include:
Career outcomes depend on experience, professional registration where applicable and the modules completed. We can help you compare the exact curriculum before you apply.
Entry requirements
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How we help
Course information checked October 2026 from the official course page on aru.ac.uk. The expanded description is a concise GEC summary based on the course record and subject area; module choices, professional recognition, fees, entry requirements and intakes can change. We confirm the latest details with Anglia Ruskin University before you apply. Global Educational Consultants is an independent consultancy.