Your qualification fit
UK bachelor's degree at 2:2 or above, or equivalent; HND/HNC/DipHE holders with 3–4 years' professional experience including managerial responsibility may be considered
Check my qualifications →Arden University · Coventry
MSc Strategic Digital Marketing
A DMI- and CIM-accredited course on current marketing practice, including big data and user experience. It is designed for marketers aiming for more senior roles.
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IELTS or an alternative
6.0 overall, no element below 5.5
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Scholarship information
Potential funding at Arden University
International students at the UK campuses get large automatic fee reductions: for November 2026 to May 2027 starts, up to £4,500 off (e.g. a £17,500 master's costs £13,000 in Manchester). A Super Early Bird reduction of £3,000 can be added for early deposits.
Eligibility, value, availability and deadlines are decided by the university. Confirm the award for this exact course and intake before relying on it.Programme overview
A clearer look at MSc Strategic Digital Marketing
A DMI- and CIM-accredited course on current marketing practice, including big data and user experience. It is designed for marketers aiming for more senior roles.
This 12-month postgraduate route concentrates on digital customer journeys and campaign strategy, search, social, content and performance channels, marketing data, measurement and optimisation. The course record does not promise a placement, so students should judge it primarily by its curriculum, teaching approach and project opportunities.
Course focus
What you can expect to explore
- Digital customer journeys and campaign strategy
- Search, social, content and performance channels
- Marketing data, measurement and optimisation
- Consumer behaviour, segmentation and positioning
Skills development
Capabilities you can build
- Digital campaign planning
- Audience and competitor research
- Marketing analytics
- Content and channel strategy
The balance of technical, academic and professional skills depends on the modules and assessments offered for your intake.
Learning experience
How you may learn
- Applied work such as case studies, workshops, projects or problem-based tasks.
- Independent postgraduate study, critical reading and a dissertation or major project where required.
- Assessment may combine coursework, reports, presentations, examinations or projects; the exact balance is set by the university.
Who is this course for?
A strong fit for students who want to connect creative communication with audience insight, digital platforms and measurable commercial results. Entry requirements still determine eligibility, and students should compare the official module list with their own career goals before applying.
Career direction
Where it may lead
Relevant career directions may include:
- Digital marketing specialist
- Performance-marketing executive
- Content strategist
- Digital account manager
These are examples, not guaranteed outcomes. Employment depends on your experience, location, professional registration where applicable and the modules completed.
Course contents
Published course content for this programme.
7 curriculum items were captured from the university’s official course page. These may include modules, course units or published curriculum topics, and can change by intake, pathway and availability.
- 01Digital Marketing Environment20 credits
- 02Building and Managing Digital Brands20 credits
- 03Contemporary Marketing Communications Planning20 credits
- 04Big Data, Analytics and Martech20 credits
- 05Managing Customer & User Experience20 credits
- 06Social Media Marketing20 credits
- 07Digital Transformation Project (Capstone Project)60 credits
Entry requirements
Can I apply?
- Academic
- UK bachelor's degree at 2:2 or above, or equivalent; HND/HNC/DipHE holders with 3–4 years' professional experience including managerial responsibility may be considered
- Sri Lankan qualifications
- We’ll check your qualifications against this course for you.
- English (IELTS)
- 6.0 overall, no element below 5.5
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How we help
Support, clearly agreed.
- We check your eligibility and documents.
- We prepare and submit your application to Arden University.
- We help you meet any offer conditions and get your CAS.
- We guide your Student visa application.
Your initial consultation is free. Any paid professional support begins only after you receive and accept a written service summary explaining the work, fee and terms.
Similar courses at other universities
Course information checked October 2026 from the official course page on arden.ac.uk. The expanded description is original GEC guidance built from the recorded course summary, award level and subject; it does not reproduce a university or partner listing word for word. Exact modules, teaching, assessment, professional recognition, fees, entry requirements and intakes can change. We confirm the latest details with Arden University before you apply. Global Educational Consultants is an independent consultancy.