Programme description
What you can expect to study
- Plan marketing activity around audiences and evidence.
- Develop digital, brand and communication skills.
- Measure campaign performance and improve decisions.
Arden University · Coventry
MSc Strategic Digital Marketing
A DMI- and CIM-accredited course on current marketing practice, including big data and user experience. It is designed for marketers aiming for more senior roles. The programme develops consumer behaviour, brand strategy, digital channels, market research and campaign evaluation. At postgraduate level, the emphasis is on advanced knowledge, critical evaluation and independent professional or research work.
Career direction
Where it may lead
Possible career directions include:
- Marketing executive
- Digital marketing specialist
- Brand manager
- Market research analyst
Career outcomes depend on experience, professional registration where applicable and the modules completed. We can help you compare the exact curriculum before you apply.
Entry requirements
Can I apply?
- Academic
- UK bachelor's degree at 2:2 or above, or equivalent; HND/HNC/DipHE holders with 3–4 years' professional experience including managerial responsibility may be considered
- Sri Lankan qualifications
- We’ll check your qualifications against this course for you.
- English (IELTS)
- 6.0 overall, no element below 5.5
Not sure you qualify? Send us your results — we’ll tell you honestly, free.
How we help
Your application, handled.
- We check your eligibility and documents.
- We prepare and submit your application to Arden University.
- We help you meet any offer conditions and get your CAS.
- We guide your Student visa application.
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Course information checked October 2026 from the official course page on arden.ac.uk. The expanded description is a concise GEC summary based on the course record and subject area; module choices, professional recognition, fees, entry requirements and intakes can change. We confirm the latest details with Arden University before you apply. Global Educational Consultants is an independent consultancy.