Programme description
What you can expect to study
- Plan marketing activity around audiences and evidence.
- Develop digital, brand and communication skills.
- Measure campaign performance and improve decisions.
University of Aberdeen · Aberdeen
MSc Marketing
A marketing master's accredited by the Chartered Institute of Marketing, covering marketing strategy and practice. It suits graduates aiming for marketing, brand or digital roles who also want a professional qualification.
Career direction
Where it may lead
Possible career directions include:
- Marketing executive
- Digital marketing specialist
- Brand manager
- Market research analyst
Career outcomes depend on experience, professional registration where applicable and the modules completed. We can help you compare the exact curriculum before you apply.
Entry requirements
Can I apply?
- Academic
- Undergraduate degree at UK Honours level or equivalent
- Sri Lankan qualifications
- Four-year Bachelor's special degree from a recognised university; 55-59% is treated as comparable to a UK 2:2. Business School programmes need a degree at UK Honours level equivalent.
- English (IELTS)
- 6.5 overall (writing 6.0; other bands 5.5-6.0 depending on programme profile)
Not sure you qualify? Send us your results — we’ll tell you honestly, free.
How we help
Your application, handled.
- We check your eligibility and documents.
- We prepare and submit your application to University of Aberdeen.
- We help you meet any offer conditions and get your CAS.
- We guide your Student visa application.
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Course information checked October 2026 from the official course page on abdn.ac.uk. The expanded description is a concise GEC summary based on the course record and subject area; module choices, professional recognition, fees, entry requirements and intakes can change. We confirm the latest details with University of Aberdeen before you apply. Global Educational Consultants is an independent consultancy.