Your qualification fit
Minimum B or 3.0/4.0, or a Lower Second in a Bachelor's Special or Professional degree
Check my qualifications →University of Stirling · Stirling
MSc Marketing
A one-year marketing master's covering strategy, consumer behaviour and digital marketing for graduates aiming at marketing management careers.
Check your fitMatch your level, budget, intake and preferences.
Use course matcher →Plan the full costTuition pre-filled, with GBP and indicative LKR totals.
Open budget planner →Funding informationThis university has scholarship information recorded.
Explore funding →Sri Lankan student planning
Four checks before you shortlist this course.
Use these as an early planning guide. We will confirm the exact university rules for your qualification and intake before you apply.
IELTS or an alternative
6.0 overall, minimum 5.5 in each sub-skill
See English options →Scholarship possibilities
Scholarship or tuition-discount information is recorded for this university; eligibility may depend on course and intake.
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This tool is an early planning guide, not an offer, admissions decision or visa assessment. The university decides admission after reviewing your complete application.
Scholarship information
Potential funding at University of Stirling
The International Undergraduate Scholarship gives eligible students £2,500 off fees each year (up to £10,000 over four years), and the Vice Chancellor's Postgraduate International Scholarship offers a £7,000 fee waiver for master's students (100 awards for Sept 2027/Jan 2028).
Eligibility, value, availability and deadlines are decided by the university. Confirm the award for this exact course and intake before relying on it.Programme overview
A clearer look at MSc Marketing
A one-year marketing master's covering strategy, consumer behaviour and digital marketing for graduates aiming at marketing management careers.
This 12-month postgraduate route concentrates on digital customer journeys and campaign strategy, search, social, content and performance channels, marketing data, measurement and optimisation. A placement or professional-experience option is recorded, which can help connect academic learning with workplace practice when available.
Course focus
What you can expect to explore
- Digital customer journeys and campaign strategy
- Search, social, content and performance channels
- Marketing data, measurement and optimisation
- Consumer behaviour, segmentation and positioning
Skills development
Capabilities you can build
- Digital campaign planning
- Audience and competitor research
- Marketing analytics
- Content and channel strategy
The balance of technical, academic and professional skills depends on the modules and assessments offered for your intake.
Learning experience
How you may learn
- Applied work such as case studies, workshops, projects or problem-based tasks.
- Independent postgraduate study, critical reading and a dissertation or major project where required.
- A placement or professional-experience route is recorded; its length, availability and eligibility should be confirmed for the selected intake.
Who is this course for?
A strong fit for students who want to connect creative communication with audience insight, digital platforms and measurable commercial results. Entry requirements still determine eligibility, and students should compare the official module list with their own career goals before applying.
Career direction
Where it may lead
Relevant career directions may include:
- Digital marketing specialist
- Performance-marketing executive
- Content strategist
- Digital account manager
These are examples, not guaranteed outcomes. Employment depends on your experience, location, professional registration where applicable and the modules completed.
Course contents
Published course content for this programme.
30 curriculum items were captured from the university’s official course page. These may include modules, course units or published curriculum topics, and can change by intake, pathway and availability.
- 01National Wallace MonumentPublished course content
- 02Waterski ScotlandPublished course content
- 03Strathearn Strategic ConsultingPublished course content
- 04Stirling Albion Football ClubPublished course content
- 05Scottish BiomedicalPublished course content
- 06Snowsports ScotlandPublished course content
- 07EASA Training LtdPublished course content
- 08Stirling ArtPublished course content
- 09Industry connectionsPublished course content
- 10Chartered Institute of Marketing accreditationPublished course content
- 11CIM accreditationPublished course content
- 12We are AACSB accreditedPublished course content
- 13AACSB InternationalPublished course content
- 14Top reasons to study with usPublished course content
- 15Course objectivesPublished course content
- 16Work placementsPublished course content
- 17Research overviewPublished course content
- 18British Journal of ManagementPublished course content
- 19Journal of Marketing ManagementPublished course content
- 20European Journal of MarketingPublished course content
- 21Journal of Business EthicsPublished course content
- 22Journal of AdvertisingPublished course content
- 23Industrial Marketing ManagementPublished course content
- 24Marketing Intelligence and PlanningPublished course content
- 25Journal of Retailing and Consumer ServicesPublished course content
- 26Flying StartPublished course content
- 27Consultancy projectPublished course content
- 28Be a successful team memberPublished course content
- 29Classroom hoursPublished course content
- 30Course directorPublished course content
Entry requirements
Can I apply?
- Academic
- Minimum second class honours degree or equivalent
- Sri Lankan qualifications
- Minimum B or 3.0/4.0, or a Lower Second in a Bachelor's Special or Professional degree
- English (IELTS)
- 6.0 overall, minimum 5.5 in each sub-skill
- English alternatives
- Applicants from Sri Lanka must meet English requirements with a Secure English Language Test (SELT) such as IELTS for UKVI; other evidence is not accepted.
Not sure you qualify? Send us your results — we’ll tell you honestly, free.
How we help
Support, clearly agreed.
- We check your eligibility and documents.
- We prepare and submit your application to University of Stirling.
- We help you meet any offer conditions and get your CAS.
- We guide your Student visa application.
Your initial consultation is free. Any paid professional support begins only after you receive and accept a written service summary explaining the work, fee and terms.
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Course information checked October 2026 from the official course page on stir.ac.uk. The expanded description is original GEC guidance built from the recorded course summary, award level and subject; it does not reproduce a university or partner listing word for word. Exact modules, teaching, assessment, professional recognition, fees, entry requirements and intakes can change. We confirm the latest details with University of Stirling before you apply. Global Educational Consultants is an independent consultancy.