Programme description
What you can expect to study
- Plan marketing activity around audiences and evidence.
- Develop digital, brand and communication skills.
- Measure campaign performance and improve decisions.
University of Stirling · Stirling
BA (Hons) Marketing
Covers consumer behaviour, marketing strategy, communications and digital marketing over four years, suiting students aiming for marketing, brand or advertising roles. The programme develops consumer behaviour, brand strategy, digital channels, market research and campaign evaluation. At undergraduate level, the course develops subject knowledge progressively alongside practical, analytical and transferable skills.
Career direction
Where it may lead
Possible career directions include:
- Marketing executive
- Digital marketing specialist
- Brand manager
- Market research analyst
Career outcomes depend on experience, professional registration where applicable and the modules completed. We can help you compare the exact curriculum before you apply.
Entry requirements
Can I apply?
- Academic
- Sri Lankan A-levels BBC for most courses
- Sri Lankan qualifications
- BBC at A-level for most undergraduate courses; some courses have subject requirements
- English (IELTS)
- 6.0 overall, minimum 5.5 in each sub-skill
- English alternatives
- Applicants from Sri Lanka must meet English requirements with a Secure English Language Test (SELT) such as IELTS for UKVI; other evidence is not accepted.
Not sure you qualify? Send us your results — we’ll tell you honestly, free.
How we help
Your application, handled.
- We check your eligibility and documents.
- We prepare and submit your application to University of Stirling.
- We help you meet any offer conditions and get your CAS.
- We guide your Student visa application.
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Course information checked October 2026 from the official course page on stir.ac.uk. The expanded description is a concise GEC summary based on the course record and subject area; module choices, professional recognition, fees, entry requirements and intakes can change. We confirm the latest details with University of Stirling before you apply. Global Educational Consultants is an independent consultancy.