Your qualification fit
UK first degree with minimum second-class honours (2:2), US degree with cumulative GPA of at least 2.5, or international equivalent
Check my qualifications →Richmond American University London · London
MSc Digital Marketing with Data Analytics
Blends digital marketing strategy with data analytics skills for measuring and improving campaigns. September start takes 12 months direct; January start 16 months; preparatory routes are longer (May start is preparatory only).
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Use these as an early planning guide. We will confirm the exact university rules for your qualification and intake before you apply.
IELTS or an alternative
6.5 overall, 6.0 in each component
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Scholarship or tuition-discount information is recorded for this university; eligibility may depend on course and intake.
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Scholarship information
Potential funding at Richmond American University London
International undergraduates can receive a £2,500-per-year fee reduction (e.g. Sri Lankan A-levels ABB, or IELTS 6.0 in all elements); international postgraduates can receive 10–15% fee reductions based on GPA (3.3/3.7 or equivalent) or early deposit.
Eligibility, value, availability and deadlines are decided by the university. Confirm the award for this exact course and intake before relying on it.Programme overview
A clearer look at MSc Digital Marketing with Data Analytics
Blends digital marketing strategy with data analytics skills for measuring and improving campaigns. September start takes 12 months direct; January start 16 months; preparatory routes are longer (May start is preparatory only).
This 12-month postgraduate route concentrates on digital customer journeys and campaign strategy, search, social, content and performance channels, marketing data, measurement and optimisation. The course record does not promise a placement, so students should judge it primarily by its curriculum, teaching approach and project opportunities.
Course focus
What you can expect to explore
- Digital customer journeys and campaign strategy
- Search, social, content and performance channels
- Marketing data, measurement and optimisation
- Consumer behaviour, segmentation and positioning
Skills development
Capabilities you can build
- Digital campaign planning
- Audience and competitor research
- Marketing analytics
- Content and channel strategy
The balance of technical, academic and professional skills depends on the modules and assessments offered for your intake.
Learning experience
How you may learn
- Applied work such as case studies, workshops, projects or problem-based tasks.
- Independent postgraduate study, critical reading and a dissertation or major project where required.
- Assessment may combine coursework, reports, presentations, examinations or projects; the exact balance is set by the university.
Who is this course for?
A strong fit for students who want to connect creative communication with audience insight, digital platforms and measurable commercial results. Entry requirements still determine eligibility, and students should compare the official module list with their own career goals before applying.
Career direction
Where it may lead
Relevant career directions may include:
- Digital marketing specialist
- Performance-marketing executive
- Content strategist
- Digital account manager
These are examples, not guaranteed outcomes. Employment depends on your experience, location, professional registration where applicable and the modules completed.
Course contents
Published course content for this programme.
14 curriculum items were captured from the university’s official course page. These may include modules, course units or published curriculum topics, and can change by intake, pathway and availability.
- 01Advanced English for Postgraduate StudiesModule LANG7100
- 02Academic Skills and AI Literacy for Postgraduate StudiesModule LIBA7100
- 03Integrated Marketing CommunicationsModule LBM7107
- 04Marketing in a Digital WorldModule MARK7100
- 05Financial ManagementModule FINC7100
- 06Project ManagementModule BUSM7101
- 07Business Analytics: Data and DecisionsModule BUSM7103
- 08Market Research SkillsModule MARK7101
- 09Strategic Brand ManagementModule LBM7102
- 10Professional Digital Media SkillsModule APR7104
- 11Celebrities, Media, and MarketingModule APR7120
- 12Graduate Internship in Business AdministrationModule BUSM7901
- 13Digital Marketing Graduate ProjectModule MARK7500
- 14Digital Marketing Research Graduate ExhibitionModule MARK7501
Entry requirements
Can I apply?
- Academic
- UK first degree with minimum second-class honours (2:2), US degree with cumulative GPA of at least 2.5, or international equivalent
- Sri Lankan qualifications
- We’ll check your qualifications against this course for you.
- English (IELTS)
- 6.5 overall, 6.0 in each component
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How we help
Support, clearly agreed.
- We check your eligibility and documents.
- We prepare and submit your application to Richmond American University London.
- We help you meet any offer conditions and get your CAS.
- We guide your Student visa application.
Your initial consultation is free. Any paid professional support begins only after you receive and accept a written service summary explaining the work, fee and terms.
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Course information checked October 2026 from the official course page on richmond.ac.uk. The expanded description is original GEC guidance built from the recorded course summary, award level and subject; it does not reproduce a university or partner listing word for word. Exact modules, teaching, assessment, professional recognition, fees, entry requirements and intakes can change. We confirm the latest details with Richmond American University London before you apply. Global Educational Consultants is an independent consultancy.