Your qualification fit
4-year route: A-levels CCC/96 UCAS points or international equivalent; A-levels around BBC–BBB can count as first-year credit for the 3-year fast-track route
Check my qualifications →Richmond American University London · London
BA (Hons) Marketing
Covers marketing principles and practice as a dual UK and US degree, with an optional sport pathway. The course page lists a January 2027 start; three- or four-year routes.
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Use these as an early planning guide. We will confirm the exact university rules for your qualification and intake before you apply.
IELTS or an alternative
6.0 overall, 5.5 in each component
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Scholarship or tuition-discount information is recorded for this university; eligibility may depend on course and intake.
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Scholarship information
Potential funding at Richmond American University London
International undergraduates can receive a £2,500-per-year fee reduction (e.g. Sri Lankan A-levels ABB, or IELTS 6.0 in all elements); international postgraduates can receive 10–15% fee reductions based on GPA (3.3/3.7 or equivalent) or early deposit.
Eligibility, value, availability and deadlines are decided by the university. Confirm the award for this exact course and intake before relying on it.Programme overview
A clearer look at BA (Hons) Marketing
Covers marketing principles and practice as a dual UK and US degree, with an optional sport pathway. The course page lists a January 2027 start; three- or four-year routes.
This 48-month undergraduate route concentrates on consumer behaviour, segmentation and positioning, brand, communications and campaign planning, market research and evidence-led marketing decisions. The course record does not promise a placement, so students should judge it primarily by its curriculum, teaching approach and project opportunities.
Course focus
What you can expect to explore
- Consumer behaviour, segmentation and positioning
- Brand, communications and campaign planning
- Market research and evidence-led marketing decisions
- Plan marketing activity around audiences and evidence.
Skills development
Capabilities you can build
- Customer research
- Campaign planning
- Brand communication
- Marketing performance evaluation
The balance of technical, academic and professional skills depends on the modules and assessments offered for your intake.
Learning experience
How you may learn
- Applied work such as case studies, workshops, projects or problem-based tasks.
- Independent study and progressively more complex assignments or projects.
- Assessment may combine coursework, reports, presentations, examinations or projects; the exact balance is set by the university.
Who is this course for?
A strong fit for students who enjoy understanding audiences and turning research into persuasive, measurable marketing activity. Entry requirements still determine eligibility, and students should compare the official module list with their own career goals before applying.
Career direction
Where it may lead
Relevant career directions may include:
- Marketing executive
- Brand coordinator
- Market research analyst
- Communications specialist
These are examples, not guaranteed outcomes. Employment depends on your experience, location, professional registration where applicable and the modules completed.
Course contents
Published course content for this programme.
36 curriculum items were captured from the university’s official course page. These may include modules, course units or published curriculum topics, and can change by intake, pathway and availability.
- 01Fundamentals of English for Academic Writing and OracyModule LANG3100
- 02Tools for ChangeModule LIBA3101
- 03Fundamentals of Research and WritingModule LIBA3102
- 04Fundamentals of BusinessModule BUSM3101
- 05Fundamentals of Mathematics and StatisticsModule MATH3102
- 06London CulturesModule HIST3101
- 07Fundamentals of Visual ThinkingModule ARTS3101
- 08Introduction to Business Management and MarketingModule BUSM4101
- 09Introduction to Advertising, PR and MediaModule ADPR4101
- 10Introduction to EntrepreneurshipModule ENTR4101
- 11Academic Research and WritingModule LIBA4301
- 12Business of FashionModule FASH4101
- 13Marketing Psychology and Consumer BehaviourModule MARK5101
- 14Selling Success: Sales Theory and PracticeModule MARK5102
- 15Global Supply Chain and DistributionModule BUSM5102
- 16Organisational Behaviour and EthicsModule BUSM5105
- 17Service Learning: Sustainability and SocietyModule LIBA5303
- 18Service Learning: Leadership in a Globalised WorldModule LIBA5302
- 19Service Learning: Global Citizenship and MigrationModule LIBA5301
- 20Research Methods and Skills for Business and EnterpriseModule BUSM5301
- 21Service Learning: Digital CollaborationModule LIBA5304
- 22Digital Marketing and Social MediaModule MARK6101
- 23Creative Marketing StrategiesModule MARK6103
- 24Senior ProjectModule BUSM6110
- 25Integrated Marketing CommunicationsModule MARK6102
- 26Business InternshipModule BUSM6401
- 27Project Management Skills and MethodsModule BUSM6102
- 28Entrepreneurship Skills and MethodsModule ENTR6102
- 29Managing the International Business EnvironmentModule BUSM6101
- 30Fashion and Luxury Brand ManagementModule FASH6102
- 31Ethical and Sustainable FashionModule FASH6101
- 32Sustainable Strategic ManagementModule BUSM6103
- 33Leadership and People ManagementModule BUSM6104
- 34Business CreativityModule ENTR6101
- 35Creative Campaigns in Advertising and PRModule ADPR6101
- 36Creative CollaborationModule COMM6102
Entry requirements
Can I apply?
- Academic
- 4-year route: A-levels CCC/96 UCAS points or international equivalent; A-levels around BBC–BBB can count as first-year credit for the 3-year fast-track route
- Sri Lankan qualifications
- We’ll check your qualifications against this course for you.
- English (IELTS)
- 6.0 overall, 5.5 in each component
Not sure you qualify? Send us your results — we’ll tell you honestly, free.
How we help
Support, clearly agreed.
- We check your eligibility and documents.
- We prepare and submit your application to Richmond American University London.
- We help you meet any offer conditions and get your CAS.
- We guide your Student visa application.
Your initial consultation is free. Any paid professional support begins only after you receive and accept a written service summary explaining the work, fee and terms.
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Course information checked October 2026 from the official course page on richmond.ac.uk. The expanded description is original GEC guidance built from the recorded course summary, award level and subject; it does not reproduce a university or partner listing word for word. Exact modules, teaching, assessment, professional recognition, fees, entry requirements and intakes can change. We confirm the latest details with Richmond American University London before you apply. Global Educational Consultants is an independent consultancy.