Programme description
What you can expect to study
- Plan marketing activity around audiences and evidence.
- Develop digital, brand and communication skills.
- Measure campaign performance and improve decisions.
University of Westminster · London
Digital Marketing Management MSc
Looks at how digital technology has changed marketing, including online targeting and tracking customer behaviour. Suits graduates aiming for digital marketing or marketing management roles.
Career direction
Where it may lead
Possible career directions include:
- Marketing executive
- Digital marketing specialist
- Brand manager
- Market research analyst
Career outcomes depend on experience, professional registration where applicable and the modules completed. We can help you compare the exact curriculum before you apply.
Entry requirements
Can I apply?
- Academic
- Minimum 2:2 honours degree; relevant subjects include business, economics and management
- Sri Lankan qualifications
- UK degree at good 2:2 or above; a 3-year (general) Sri Lankan Bachelor's with overall 70% or Grade A, or a 4-year (special) Bachelor's with overall 60% or Grade B+
- English (IELTS)
- 6.5 overall, 6.0 in each component
Not sure you qualify? Send us your results — we’ll tell you honestly, free.
How we help
Your application, handled.
- We check your eligibility and documents.
- We prepare and submit your application to University of Westminster.
- We help you meet any offer conditions and get your CAS.
- We guide your Student visa application.
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Course information checked October 2026 from the official course page on westminster.ac.uk. The expanded description is a concise GEC summary based on the course record and subject area; module choices, professional recognition, fees, entry requirements and intakes can change. We confirm the latest details with University of Westminster before you apply. Global Educational Consultants is an independent consultancy.