Your qualification fit
Bachelor's degree 2:2 in any subject
Check my qualifications →University of East Anglia · Norwich
MSc Marketing and Management
Combines marketing with general management study in Norwich Business School. Open to graduates of any subject; a two-year version with placement is also offered.
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6.0 overall, minimum 5.5 in each component
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Programme overview
A clearer look at MSc Marketing and Management
Combines marketing with general management study in Norwich Business School. Open to graduates of any subject; a two-year version with placement is also offered.
This 12-month postgraduate route concentrates on consumer behaviour, segmentation and positioning, brand, communications and campaign planning, market research and evidence-led marketing decisions. A placement or professional-experience option is recorded, which can help connect academic learning with workplace practice when available.
Course focus
What you can expect to explore
- Consumer behaviour, segmentation and positioning
- Brand, communications and campaign planning
- Market research and evidence-led marketing decisions
- Plan marketing activity around audiences and evidence.
Skills development
Capabilities you can build
- Customer research
- Campaign planning
- Brand communication
- Marketing performance evaluation
The balance of technical, academic and professional skills depends on the modules and assessments offered for your intake.
Learning experience
How you may learn
- Applied work such as case studies, workshops, projects or problem-based tasks.
- Independent postgraduate study, critical reading and a dissertation or major project where required.
- A placement or professional-experience route is recorded; its length, availability and eligibility should be confirmed for the selected intake.
Who is this course for?
A strong fit for students who enjoy understanding audiences and turning research into persuasive, measurable marketing activity. Entry requirements still determine eligibility, and students should compare the official module list with their own career goals before applying.
Career direction
Where it may lead
Relevant career directions may include:
- Marketing executive
- Brand coordinator
- Market research analyst
- Communications specialist
These are examples, not guaranteed outcomes. Employment depends on your experience, location, professional registration where applicable and the modules completed.
Course contents
Published course content for this programme.
12 curriculum items were captured from the university’s official course page. These may include modules, course units or published curriculum topics, and can change by intake, pathway and availability.
- 01INTEGRATED MARKETING COMMUNICATIONSPublished course content
- 02INTEGRATED BUSINESS DECISIONSPublished course content
- 03MANAGING PEOPLE AND ORGANISATIONSPublished course content
- 04STRATEGIC MARKETING MANAGEMENTPublished course content
- 05AI IN MARKETINGPublished course content
- 06DIGITAL BUSINESS MANAGEMENTPublished course content
- 07SOCIAL MEDIA AND DIGITAL MARKETINGPublished course content
- 08RETAIL MARKETING AND MANAGEMENTPublished course content
- 09MARKETING RESEARCHPublished course content
- 10GLOBAL BUSINESSPublished course content
- 11BRAND CREATION AND MANAGEMENTPublished course content
- 12BUYER BEHAVIOUR AND INTERACTIVE MARKETINGPublished course content
Entry requirements
Can I apply?
- Academic
- Bachelor's degree 2:2 in any subject
- Sri Lankan qualifications
- We’ll check your qualifications against this course for you.
- English (IELTS)
- 6.0 overall, minimum 5.5 in each component
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How we help
Support, clearly agreed.
- We check your eligibility and documents.
- We prepare and submit your application to University of East Anglia.
- We help you meet any offer conditions and get your CAS.
- We guide your Student visa application.
Your initial consultation is free. Any paid professional support begins only after you receive and accept a written service summary explaining the work, fee and terms.
Similar courses at other universities
Course information checked October 2026 from the official course page on uea.ac.uk. The expanded description is original GEC guidance built from the recorded course summary, award level and subject; it does not reproduce a university or partner listing word for word. Exact modules, teaching, assessment, professional recognition, fees, entry requirements and intakes can change. We confirm the latest details with University of East Anglia before you apply. Global Educational Consultants is an independent consultancy.