Programme description
What you can expect to study
- Plan marketing activity around audiences and evidence.
- Develop digital, brand and communication skills.
- Measure campaign performance and improve decisions.
University College Birmingham · Birmingham
MSc Marketing
Explores brand strategy, consumer behaviour, analytics, AI and sustainable global marketing. No subject prerequisites; full-time study runs 1.5 years. Suits graduates heading into marketing or brand roles.
Career direction
Where it may lead
Possible career directions include:
- Marketing executive
- Digital marketing specialist
- Brand manager
- Market research analyst
Career outcomes depend on experience, professional registration where applicable and the modules completed. We can help you compare the exact curriculum before you apply.
Entry requirements
Can I apply?
- Academic
- 2:2 degree or international equivalent; no subject prerequisites (PGDip: third class).
- Sri Lankan qualifications
- Four-year Bachelor Special degree with at least 50% or GPA 2.7, or three-year Bachelor General degree with at least 50%; MSc Finance & Accounting needs a closely related subject.
- English (IELTS)
- 6.0 overall, no band below 5.5
- English alternatives
- Sri Lankan GCE O/L or A/L English at grade C or above accepted as equivalent to IELTS 6.0 (no band below 5.5), valid for 6 years.
Not sure you qualify? Send us your results — we’ll tell you honestly, free.
How we help
Your application, handled.
- We check your eligibility and documents.
- We prepare and submit your application to University College Birmingham.
- We help you meet any offer conditions and get your CAS.
- We guide your Student visa application.
Similar courses at other universities
Course information checked October 2026 from the official course page on ucb.ac.uk. The expanded description is a concise GEC summary based on the course record and subject area; module choices, professional recognition, fees, entry requirements and intakes can change. We confirm the latest details with University College Birmingham before you apply. Global Educational Consultants is an independent consultancy.