Programme description
What you can expect to study
- Plan marketing activity around audiences and evidence.
- Develop digital, brand and communication skills.
- Measure campaign performance and improve decisions.
University of St Andrews · St Andrews
MSc Marketing
Examines marketing strategy, consumer behaviour and research methods. Suits business graduates aiming for marketing or brand management roles. The programme develops consumer behaviour, brand strategy, digital channels, market research and campaign evaluation. At postgraduate level, the emphasis is on advanced knowledge, critical evaluation and independent professional or research work.
Career direction
Where it may lead
Possible career directions include:
- Marketing executive
- Digital marketing specialist
- Brand manager
- Market research analyst
Career outcomes depend on experience, professional registration where applicable and the modules completed. We can help you compare the exact curriculum before you apply.
Entry requirements
Can I apply?
- Academic
- 2:1 honours degree in business, marketing or a related subject
- Sri Lankan qualifications
- Bachelor's (Special, Honours or Professional) degree from an accredited institution with Second Class (Upper Division), minimum B+, or GPA 3.3/4.0
- English (IELTS)
- 7.0 overall, 6.0 in each component
Not sure you qualify? Send us your results — we’ll tell you honestly, free.
How we help
Your application, handled.
- We check your eligibility and documents.
- We prepare and submit your application to University of St Andrews.
- We help you meet any offer conditions and get your CAS.
- We guide your Student visa application.
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Course information checked October 2026 from the official course page on st-andrews.ac.uk. The expanded description is a concise GEC summary based on the course record and subject area; module choices, professional recognition, fees, entry requirements and intakes can change. We confirm the latest details with University of St Andrews before you apply. Global Educational Consultants is an independent consultancy.