A specialist digital marketing master's taught at Royal Holloway's central London campus, open to graduates of any subject. Builds the skills employers want for digital marketing roles.
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Bachelor Special degree with good grades from a reputable university (most departments ask for 2:1 or 2:2 equivalent); Bachelor General degree with 2:1 or First also considered; CIMA Chartered Accountancy Diploma considered for direct entry; Pre-Masters available
Check my qualifications →6.5 overall, no subscore below 6.0
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Scholarship information
Students living in Sri Lanka receive an automatic £4,000 tuition fee reduction on full-time self-funded masters (Sept 2027/Jan 2028 entry); the International Undergraduate Scholarship gives £3,000 off fees each year for international students achieving BBB at A-level or equivalent.
Eligibility, value, availability and deadlines are decided by the university. Confirm the award for this exact course and intake before relying on it.Programme overview
A specialist digital marketing master's taught at Royal Holloway's central London campus, open to graduates of any subject. Builds the skills employers want for digital marketing roles.
This 12-month postgraduate route concentrates on digital customer journeys and campaign strategy, search, social, content and performance channels, marketing data, measurement and optimisation. The course record does not promise a placement, so students should judge it primarily by its curriculum, teaching approach and project opportunities.
Course focus
Skills development
The balance of technical, academic and professional skills depends on the modules and assessments offered for your intake.
Learning experience
A strong fit for students who want to connect creative communication with audience insight, digital platforms and measurable commercial results. Entry requirements still determine eligibility, and students should compare the official module list with their own career goals before applying.
Career direction
Relevant career directions may include:
These are examples, not guaranteed outcomes. Employment depends on your experience, location, professional registration where applicable and the modules completed.
Course contents
21 curriculum items were captured from the university’s official course page. These may include modules, course units or published curriculum topics, and can change by intake, pathway and availability.
Entry requirements
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Course information checked October 2026 from the official course page on royalholloway.ac.uk. The expanded description is original GEC guidance built from the recorded course summary, award level and subject; it does not reproduce a university or partner listing word for word. Exact modules, teaching, assessment, professional recognition, fees, entry requirements and intakes can change. We confirm the latest details with Royal Holloway, University of London before you apply. Global Educational Consultants is an independent consultancy.