Programme description
What you can expect to study
- Plan marketing activity around audiences and evidence.
- Develop digital, brand and communication skills.
- Measure campaign performance and improve decisions.
Robert Gordon University · Aberdeen
MSc Digital Marketing
Covers digital marketing strategy, channels and analytics for graduates from any subject area. September start is 12 months; January start 16 months. The programme develops consumer behaviour, brand strategy, digital channels, market research and campaign evaluation. At postgraduate level, the emphasis is on advanced knowledge, critical evaluation and independent professional or research work.
Career direction
Where it may lead
Possible career directions include:
- Marketing executive
- Digital marketing specialist
- Brand manager
- Market research analyst
Career outcomes depend on experience, professional registration where applicable and the modules completed. We can help you compare the exact curriculum before you apply.
Entry requirements
Can I apply?
- Academic
- 2:2 honours degree or equivalent in any subject area
- Sri Lankan qualifications
- 2:2 (Lower Second Class) honours degree or equivalent in any subject; pre-master's available via RGU International College
- English (IELTS)
- 6.0 overall, no component lower than 5.5
Not sure you qualify? Send us your results — we’ll tell you honestly, free.
How we help
Your application, handled.
- We check your eligibility and documents.
- We prepare and submit your application to Robert Gordon University.
- We help you meet any offer conditions and get your CAS.
- We guide your Student visa application.
Similar courses at other universities
Course information checked October 2026 from the official course page on rgu.ac.uk. The expanded description is a concise GEC summary based on the course record and subject area; module choices, professional recognition, fees, entry requirements and intakes can change. We confirm the latest details with Robert Gordon University before you apply. Global Educational Consultants is an independent consultancy.