Programme description
What you can expect to study
- Plan marketing activity around audiences and evidence.
- Develop digital, brand and communication skills.
- Measure campaign performance and improve decisions.
Queen's University Belfast · Belfast
MSc Marketing
Covers marketing strategy, consumer behaviour, digital marketing including Google Analytics, marketing analytics, research methods and international marketing. Designed to prepare graduates for professional marketing roles.
Career direction
Where it may lead
Possible career directions include:
- Marketing executive
- Digital marketing specialist
- Brand manager
- Market research analyst
Career outcomes depend on experience, professional registration where applicable and the modules completed. We can help you compare the exact curriculum before you apply.
Entry requirements
Can I apply?
- Academic
- Normally a 2:2 Honours degree in any discipline (Sri Lanka 2:2 equivalent: 4-year Special/Professional or 3-year General degree with 55%, 3.0/4.0 or B)
- Sri Lankan qualifications
- UK 2:1 equivalent: 4-year Bachelor Special or Professional degree, or 3-year General degree, with 60%, 3.3/4.0 or B+. UK 2:2 equivalent: same degrees with 55%, 3.0/4.0 or B
- English (IELTS)
- 6.0 overall, no component below 5.5
Not sure you qualify? Send us your results — we’ll tell you honestly, free.
How we help
Your application, handled.
- We check your eligibility and documents.
- We prepare and submit your application to Queen's University Belfast.
- We help you meet any offer conditions and get your CAS.
- We guide your Student visa application.
Similar courses at other universities
Course information checked October 2026 from the official course page on qub.ac.uk. The expanded description is a concise GEC summary based on the course record and subject area; module choices, professional recognition, fees, entry requirements and intakes can change. We confirm the latest details with Queen's University Belfast before you apply. Global Educational Consultants is an independent consultancy.