Your qualification fit
Bachelor Degree (Special or Honours) or Professional Bachelor Degree (minimum 4 years) from a recognised institution: GPA 3.5/4.0 for UK First, 3.0/4.0 for 2:1, 2.4/4.0 for 2:2
Check my qualifications →Queen Mary University of London · London
MSc Digital Marketing
Starts with marketing, digital marketing and AI in business fundamentals before moving on to digital communications, campaigns and analytics. Open to graduates from any discipline, including those wanting to start their own business.
Check your fitMatch your level, budget, intake and preferences.
Use course matcher →Plan the full costTuition pre-filled, with GBP and indicative LKR totals.
Open budget planner →Funding informationThis university has scholarship information recorded.
Explore funding →Sri Lankan student planning
Four checks before you shortlist this course.
Use these as an early planning guide. We will confirm the exact university rules for your qualification and intake before you apply.
IELTS or an alternative
6.5 overall, 6.0 in each band
See English options →Scholarship possibilities
Scholarship or tuition-discount information is recorded for this university; eligibility may depend on course and intake.
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Plan for tuition, visa fee, Immigration Health Surcharge, required maintenance funds, travel and your first accommodation costs.
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This tool is an early planning guide, not an offer, admissions decision or visa assessment. The university decides admission after reviewing your complete application.
Scholarship information
Potential funding at Queen Mary University of London
Global Talent and Global Excellence scholarships for international students: up to £20,000 for September 2027 undergraduates, up to £8,000 for September 2027 postgraduates, and up to £7,000 for January 2027 masters entrants.
Eligibility, value, availability and deadlines are decided by the university. Confirm the award for this exact course and intake before relying on it.Programme overview
A clearer look at MSc Digital Marketing
Starts with marketing, digital marketing and AI in business fundamentals before moving on to digital communications, campaigns and analytics. Open to graduates from any discipline, including those wanting to start their own business.
This 12-month postgraduate route concentrates on digital customer journeys and campaign strategy, search, social, content and performance channels, marketing data, measurement and optimisation. The course record does not promise a placement, so students should judge it primarily by its curriculum, teaching approach and project opportunities.
Course focus
What you can expect to explore
- Digital customer journeys and campaign strategy
- Search, social, content and performance channels
- Marketing data, measurement and optimisation
- Consumer behaviour, segmentation and positioning
Skills development
Capabilities you can build
- Digital campaign planning
- Audience and competitor research
- Marketing analytics
- Content and channel strategy
The balance of technical, academic and professional skills depends on the modules and assessments offered for your intake.
Learning experience
How you may learn
- Applied work such as case studies, workshops, projects or problem-based tasks.
- Independent postgraduate study, critical reading and a dissertation or major project where required.
- Assessment may combine coursework, reports, presentations, examinations or projects; the exact balance is set by the university.
Who is this course for?
A strong fit for students who want to connect creative communication with audience insight, digital platforms and measurable commercial results. Entry requirements still determine eligibility, and students should compare the official module list with their own career goals before applying.
Career direction
Where it may lead
Relevant career directions may include:
- Digital marketing specialist
- Performance-marketing executive
- Content strategist
- Digital account manager
These are examples, not guaranteed outcomes. Employment depends on your experience, location, professional registration where applicable and the modules completed.
Course contents
Published course content for this programme.
18 curriculum items were captured from the university’s official course page. These may include modules, course units or published curriculum topics, and can change by intake, pathway and availability.
- 01Compulsory Dissertation or Business Game modulePublished course content
- 02Read about Soham's experience of the programme and Queen MaryPublished course content
- 03Introduction to Marketing Theory and ConceptsPublished course content
- 04Digital MarketingPublished course content
- 05Research Methods for MarketingPublished course content
- 06Dissertation for MarketingPublished course content
- 07AI for BusinessPublished course content
- 08Digital Economy, Big Data and PlatformizationPublished course content
- 09Business Digital AnalyticsPublished course content
- 10Integrated Digital Communications and CampaigningPublished course content
- 11Business GamePublished course content
- 12Brand Storytelling in the Digital AgePublished course content
- 13Social Marketing for Social JusticePublished course content
- 14Sustainability Marketing, Ethics and CSRPublished course content
- 15DissertationPublished course content
- 16Graduate CentrePublished course content
- 17Association to Advance Collegiate Schools of BusinessPublished course content
- 18Research Excellence FrameworkPublished course content
Entry requirements
Can I apply?
- Academic
- 2:1 or above in any subject. Sri Lanka: Bachelor Degree (Special or Honours) or Professional Bachelor Degree (minimum 4 years); UK 2:1 = GPA 3.0/4.0, 2:2 = GPA 2.4/4.0
- Sri Lankan qualifications
- Bachelor Degree (Special or Honours) or Professional Bachelor Degree (minimum 4 years) from a recognised institution: GPA 3.5/4.0 for UK First, 3.0/4.0 for 2:1, 2.4/4.0 for 2:2
- English (IELTS)
- 6.5 overall, 6.0 in each band
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How we help
Support, clearly agreed.
- We check your eligibility and documents.
- We prepare and submit your application to Queen Mary University of London.
- We help you meet any offer conditions and get your CAS.
- We guide your Student visa application.
Your initial consultation is free. Any paid professional support begins only after you receive and accept a written service summary explaining the work, fee and terms.
Similar courses at other universities
Course information checked October 2026 from the official course page on qmul.ac.uk. The expanded description is original GEC guidance built from the recorded course summary, award level and subject; it does not reproduce a university or partner listing word for word. Exact modules, teaching, assessment, professional recognition, fees, entry requirements and intakes can change. We confirm the latest details with Queen Mary University of London before you apply. Global Educational Consultants is an independent consultancy.