Your qualification fit
4-year Bachelor's (Special/Honours or professional) degree with Lower Second Class Honours (55%), or 50% plus two years' work experience
Check my qualifications →Manchester Metropolitan University · Manchester
MSc Digital Marketing Communications
A digital marketing master's accredited by the IDM and CIM, covering how organisations reach and engage customers online. A two-year version with an internship is offered for September entry.
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Use these as an early planning guide. We will confirm the exact university rules for your qualification and intake before you apply.
IELTS or an alternative
6.5 overall, no component below 5.5
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Scholarship or tuition-discount information is recorded for this university; eligibility may depend on course and intake.
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Scholarship information
Potential funding at Manchester Metropolitan University
International taught master's students starting in January 2027 can receive a £5,000 first-year tuition scholarship (Business School scholarships also £5,000), and international undergraduates starting in September 2027 can receive £2,000 for each year of the degree; eligibility is assessed automatically.
Eligibility, value, availability and deadlines are decided by the university. Confirm the award for this exact course and intake before relying on it.Programme overview
A clearer look at MSc Digital Marketing Communications
A digital marketing master's accredited by the IDM and CIM, covering how organisations reach and engage customers online. A two-year version with an internship is offered for September entry.
This 12-month postgraduate route concentrates on digital customer journeys and campaign strategy, search, social, content and performance channels, marketing data, measurement and optimisation. A placement or professional-experience option is recorded, which can help connect academic learning with workplace practice when available.
Course focus
What you can expect to explore
- Digital customer journeys and campaign strategy
- Search, social, content and performance channels
- Marketing data, measurement and optimisation
- Consumer behaviour, segmentation and positioning
Skills development
Capabilities you can build
- Digital campaign planning
- Audience and competitor research
- Marketing analytics
- Content and channel strategy
The balance of technical, academic and professional skills depends on the modules and assessments offered for your intake.
Learning experience
How you may learn
- Applied work such as case studies, workshops, projects or problem-based tasks.
- Independent postgraduate study, critical reading and a dissertation or major project where required.
- A placement or professional-experience route is recorded; its length, availability and eligibility should be confirmed for the selected intake.
Who is this course for?
A strong fit for students who want to connect creative communication with audience insight, digital platforms and measurable commercial results. Entry requirements still determine eligibility, and students should compare the official module list with their own career goals before applying.
Career direction
Where it may lead
Relevant career directions may include:
- Digital marketing specialist
- Performance-marketing executive
- Content strategist
- Digital account manager
These are examples, not guaranteed outcomes. Employment depends on your experience, location, professional registration where applicable and the modules completed.
Course contents
Published course content for this programme.
12 curriculum items were captured from the university’s official course page. These may include modules, course units or published curriculum topics, and can change by intake, pathway and availability.
- 01Applied Research ProposalPublished course content
- 02Applied Research ProjectPublished course content
- 03Digital Masters Level LearningPublished course content
- 04Digital Marketing PracticePublished course content
- 05Strategy for DigitalPublished course content
- 06Rich User ExperiencePublished course content
- 07Organic and Paid Digital PracticePublished course content
- 08Digital Measurement and EvaluationPublished course content
- 09Content StrategyPublished course content
- 10Live Client BriefPublished course content
- 11Internship YearPublished course content
- 12PlacementsPublished course content
Entry requirements
Can I apply?
- Academic
- 2:2 UK honours degree or international equivalent
- Sri Lankan qualifications
- 4-year Bachelor's (Special/Honours or professional) degree with Lower Second Class Honours (55%), or 50% plus two years' work experience
- English (IELTS)
- 6.5 overall, no component below 5.5
- English alternatives
- Sri Lankan O-level English Language at grade C or above accepted as an alternative to IELTS
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How we help
Support, clearly agreed.
- We check your eligibility and documents.
- We prepare and submit your application to Manchester Metropolitan University.
- We help you meet any offer conditions and get your CAS.
- We guide your Student visa application.
Your initial consultation is free. Any paid professional support begins only after you receive and accept a written service summary explaining the work, fee and terms.
Similar courses at other universities
Course information checked October 2026 from the official course page on mmu.ac.uk. The expanded description is original GEC guidance built from the recorded course summary, award level and subject; it does not reproduce a university or partner listing word for word. Exact modules, teaching, assessment, professional recognition, fees, entry requirements and intakes can change. We confirm the latest details with Manchester Metropolitan University before you apply. Global Educational Consultants is an independent consultancy.