Programme description
What you can expect to study
- Plan marketing activity around audiences and evidence.
- Develop digital, brand and communication skills.
- Measure campaign performance and improve decisions.
University of Manchester · Manchester
MSc Marketing
Covers consumer behaviour, marketing strategy, brand management and digital marketing. Suits graduates targeting marketing and brand careers. The programme develops consumer behaviour, brand strategy, digital channels, market research and campaign evaluation. At postgraduate level, the emphasis is on advanced knowledge, critical evaluation and independent professional or research work.
Career direction
Where it may lead
Possible career directions include:
- Marketing executive
- Digital marketing specialist
- Brand manager
- Market research analyst
Career outcomes depend on experience, professional registration where applicable and the modules completed. We can help you compare the exact curriculum before you apply.
Entry requirements
Can I apply?
- Academic
- First or Upper Second class honours degree (2:1, 60% average) or overseas equivalent
- Sri Lankan qualifications
- Four-year Special Bachelor or Engineering degree from a reputable university, typically 60-70% overall depending on university and grading scale; three-year degrees considered only with very high results
- English (IELTS)
- Varies by course: 6.5 overall (6.0 each) for e.g. Public Health, up to 7.0 overall (6.5 each) for Computer Science courses
- English alternatives
- Medium-of-instruction letters are not accepted as English evidence
Not sure you qualify? Send us your results — we’ll tell you honestly, free.
How we help
Your application, handled.
- We check your eligibility and documents.
- We prepare and submit your application to University of Manchester.
- We help you meet any offer conditions and get your CAS.
- We guide your Student visa application.
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Course information checked October 2026 from the official course page on manchester.ac.uk. The expanded description is a concise GEC summary based on the course record and subject area; module choices, professional recognition, fees, entry requirements and intakes can change. We confirm the latest details with University of Manchester before you apply. Global Educational Consultants is an independent consultancy.