Your qualification fit
Four-year bachelor's (special/honours or professional) degree with Second Class Upper (2:1), or GPA 3.3/4.0 where only a GPA is given
Check my qualifications →London School of Economics and Political Science · London
MSc Marketing
Studies consumer behaviour, marketing strategy and the use of data in marketing decisions. Open to graduates from any academic background who want a career in marketing or brand management.
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Use these as an early planning guide. We will confirm the exact university rules for your qualification and intake before you apply.
IELTS or an alternative
7.0 overall, 6.5 in each component (LSE 'Standard' level)
See English options →Scholarship possibilities
Scholarship or tuition-discount information is recorded for this university; eligibility may depend on course and intake.
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Scholarship information
Potential funding at London School of Economics and Political Science
Needs-based Graduate Support Scheme and LSE Master's Awards, plus the LSE Excellence Scholarship and country-based awards for students from specific regions; applicants need an offer and must apply by the funding deadline (22 April 2027 for 2027 entry). Amounts not stated on the pages reviewed.
Eligibility, value, availability and deadlines are decided by the university. Confirm the award for this exact course and intake before relying on it.Programme overview
A clearer look at MSc Marketing
Studies consumer behaviour, marketing strategy and the use of data in marketing decisions. Open to graduates from any academic background who want a career in marketing or brand management.
This 12-month postgraduate route concentrates on consumer behaviour, segmentation and positioning, brand, communications and campaign planning, market research and evidence-led marketing decisions. The course record does not promise a placement, so students should judge it primarily by its curriculum, teaching approach and project opportunities.
Course focus
What you can expect to explore
- Consumer behaviour, segmentation and positioning
- Brand, communications and campaign planning
- Market research and evidence-led marketing decisions
- Plan marketing activity around audiences and evidence.
Skills development
Capabilities you can build
- Customer research
- Campaign planning
- Brand communication
- Marketing performance evaluation
The balance of technical, academic and professional skills depends on the modules and assessments offered for your intake.
Learning experience
How you may learn
- Applied work such as case studies, workshops, projects or problem-based tasks.
- Independent postgraduate study, critical reading and a dissertation or major project where required.
- Assessment may combine coursework, reports, presentations, examinations or projects; the exact balance is set by the university.
Who is this course for?
A strong fit for students who enjoy understanding audiences and turning research into persuasive, measurable marketing activity. Entry requirements still determine eligibility, and students should compare the official module list with their own career goals before applying.
Career direction
Where it may lead
Relevant career directions may include:
- Marketing executive
- Brand coordinator
- Market research analyst
- Communications specialist
These are examples, not guaranteed outcomes. Employment depends on your experience, location, professional registration where applicable and the modules completed.
Course contents
Published course content for this programme.
20 curriculum items were captured from the university’s official course page. These may include modules, course units or published curriculum topics, and can change by intake, pathway and availability.
- 01LSE’s MSc Marketing: Reflecting on the Marketing Action Learning ProjectPublished course content
- 02Business FundamentalsPublished course content
- 03Principles of MarketingPublished course content
- 04Market Research and AnalyticsPublished course content
- 05Consumer Insights: Behavioural FundamentalsPublished course content
- 06Marketing Action Learning ProjectPublished course content
- 07Pricing StrategyPublished course content
- 08Luxury Marketing and Omnichannel Retailing StrategyPublished course content
- 09Advanced Marketing AnalyticsPublished course content
- 10Digital MarketingPublished course content
- 11Brand StrategyPublished course content
- 12Consumer NeurosciencePublished course content
- 13Department of ManagementPublished course content
- 14Who's whoPublished course content
- 15Consumer behaviourPublished course content
- 16Behavioural sciencePublished course content
- 17Behavioural public policyPublished course content
- 18Consumer psychologyPublished course content
- 19MarketingPublished course content
- 20Ceylin Petek ErtekinPublished course content
Entry requirements
Can I apply?
- Academic
- Upper second-class (2:1) degree or international equivalent, any discipline
- Sri Lankan qualifications
- Four-year bachelor's (special/honours or professional) degree with Second Class Upper (2:1), or GPA 3.3/4.0 where only a GPA is given
- English (IELTS)
- 7.0 overall, 6.5 in each component (LSE 'Standard' level)
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Similar courses at other universities
Course information checked October 2026 from the official course page on lse.ac.uk. The expanded description is original GEC guidance built from the recorded course summary, award level and subject; it does not reproduce a university or partner listing word for word. Exact modules, teaching, assessment, professional recognition, fees, entry requirements and intakes can change. We confirm the latest details with London School of Economics and Political Science before you apply. Global Educational Consultants is an independent consultancy.