Develops skills in digital marketing strategy, online channels, content and performance measurement. Suits graduates from relevant disciplines targeting marketing careers.
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Four-year Bachelor Special or Honours degree with CGPA 2.8/4 or 55%+; or three-year Bachelor General degree with CGPA 3.3/4 or 80%+; or a UK/Ireland/Australia-affiliated degree completed within the last five years
Check my qualifications →6.0 overall, minimum 5.5 in each component
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Scholarship information
Automatic international scholarships of £3,000 to £4,500 off tuition fees (course pages state up to £4,000) for eligible applicants; courses with fees under £17,250 are not eligible.
Eligibility, value, availability and deadlines are decided by the university. Confirm the award for this exact course and intake before relying on it.Programme overview
Develops skills in digital marketing strategy, online channels, content and performance measurement. Suits graduates from relevant disciplines targeting marketing careers.
This 12-month postgraduate route concentrates on digital customer journeys and campaign strategy, search, social, content and performance channels, marketing data, measurement and optimisation. The course record does not promise a placement, so students should judge it primarily by its curriculum, teaching approach and project opportunities.
Course focus
Skills development
The balance of technical, academic and professional skills depends on the modules and assessments offered for your intake.
Learning experience
A strong fit for students who want to connect creative communication with audience insight, digital platforms and measurable commercial results. Entry requirements still determine eligibility, and students should compare the official module list with their own career goals before applying.
Career direction
Relevant career directions may include:
These are examples, not guaranteed outcomes. Employment depends on your experience, location, professional registration where applicable and the modules completed.
Course contents
8 curriculum items were captured from the university’s official course page. These may include modules, course units or published curriculum topics, and can change by intake, pathway and availability.
Entry requirements
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Course information checked October 2026 from the official course page on ljmu.ac.uk. The expanded description is original GEC guidance built from the recorded course summary, award level and subject; it does not reproduce a university or partner listing word for word. Exact modules, teaching, assessment, professional recognition, fees, entry requirements and intakes can change. We confirm the latest details with Liverpool John Moores University before you apply. Global Educational Consultants is an independent consultancy.