Programme description
What you can expect to study
- Plan marketing activity around audiences and evidence.
- Develop digital, brand and communication skills.
- Measure campaign performance and improve decisions.
University of Lancashire · Preston
MSc Digital Marketing
Combines creativity, data and strategy to reach digital audiences, and is accredited by CIM and IDM. Suits graduates aiming for digital marketing, content or analytics roles.
Career direction
Where it may lead
Possible career directions include:
- Marketing executive
- Digital marketing specialist
- Brand manager
- Market research analyst
Career outcomes depend on experience, professional registration where applicable and the modules completed. We can help you compare the exact curriculum before you apply.
Entry requirements
Can I apply?
- Academic
- Honours degree at 2:2 or above in a related discipline
- Sri Lankan qualifications
- 58% in a bachelor's degree from a recognised institution
- English (IELTS)
- 6.0 overall, no component below 5.5 (some courses higher, e.g. MSc Mechanical Engineering 6.5/6.0)
Not sure you qualify? Send us your results — we’ll tell you honestly, free.
How we help
Your application, handled.
- We check your eligibility and documents.
- We prepare and submit your application to University of Lancashire.
- We help you meet any offer conditions and get your CAS.
- We guide your Student visa application.
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Course information checked October 2026 from the official course page on lancashire.ac.uk. The expanded description is a concise GEC summary based on the course record and subject area; module choices, professional recognition, fees, entry requirements and intakes can change. We confirm the latest details with University of Lancashire before you apply. Global Educational Consultants is an independent consultancy.