Programme description
What you can expect to study
- Plan marketing activity around audiences and evidence.
- Develop digital, brand and communication skills.
- Measure campaign performance and improve decisions.
Imperial College London · London
MSc Strategic Marketing
Blends marketing fundamentals with data-driven decision making, technology and innovation, preparing graduates to lead analytical marketing teams. The programme develops consumer behaviour, brand strategy, digital channels, market research and campaign evaluation. At postgraduate level, the emphasis is on advanced knowledge, critical evaluation and independent professional or research work.
Career direction
Where it may lead
Possible career directions include:
- Marketing executive
- Digital marketing specialist
- Brand manager
- Market research analyst
Career outcomes depend on experience, professional registration where applicable and the modules completed. We can help you compare the exact curriculum before you apply.
Entry requirements
Can I apply?
- Academic
- 2:1 in a discipline such as business management, marketing, economics, psychology, or media and communications
- Sri Lankan qualifications
- Four-year Bachelor's degree with at least Lower Second Class Honours from a mainstream university; Upper Second Class is normally required for most courses.
- English (IELTS)
- 7.0 overall, 6.5 in each element (Imperial 'higher' level)
Not sure you qualify? Send us your results — we’ll tell you honestly, free.
How we help
Your application, handled.
- We check your eligibility and documents.
- We prepare and submit your application to Imperial College London.
- We help you meet any offer conditions and get your CAS.
- We guide your Student visa application.
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Course information checked October 2026 from the official course page on imperial.ac.uk. The expanded description is a concise GEC summary based on the course record and subject area; module choices, professional recognition, fees, entry requirements and intakes can change. We confirm the latest details with Imperial College London before you apply. Global Educational Consultants is an independent consultancy.