Programme description
What you can expect to study
- Plan marketing activity around audiences and evidence.
- Develop digital, brand and communication skills.
- Measure campaign performance and improve decisions.
University of Hull · Hull
MSc Digital Marketing and Advertising
Covers digital marketing strategy, social media marketing and analytics, online customer experience, influencer marketing and advertising campaigns. Suits graduates of any discipline heading for marketing, advertising or digital media roles.
Career direction
Where it may lead
Possible career directions include:
- Marketing executive
- Digital marketing specialist
- Brand manager
- Market research analyst
Career outcomes depend on experience, professional registration where applicable and the modules completed. We can help you compare the exact curriculum before you apply.
Entry requirements
Can I apply?
- Academic
- 2:2 bachelor's degree in any subject (or international equivalent)
- Sri Lankan qualifications
- Course pages state UK degree classes (usually 2:2 or 2:1 or international equivalent); no Sri Lankan GPA conversion is published on the country page.
- English (IELTS)
- Varies by course; typically 6.5 overall with 5.5 or 6.0 in each skill
Not sure you qualify? Send us your results — we’ll tell you honestly, free.
How we help
Your application, handled.
- We check your eligibility and documents.
- We prepare and submit your application to University of Hull.
- We help you meet any offer conditions and get your CAS.
- We guide your Student visa application.
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Course information checked October 2026 from the official course page on hull.ac.uk. The expanded description is a concise GEC summary based on the course record and subject area; module choices, professional recognition, fees, entry requirements and intakes can change. We confirm the latest details with University of Hull before you apply. Global Educational Consultants is an independent consultancy.