Programme description
What you can expect to study
- Plan marketing activity around audiences and evidence.
- Develop digital, brand and communication skills.
- Measure campaign performance and improve decisions.

Focuses on marketing in a connected world, including digital channels, analytics and strategy. Suitable for graduates of any discipline seeking digital marketing careers.
Programme description
Career direction
Possible career directions include:
Career outcomes depend on experience, professional registration where applicable and the modules completed. We can help you compare the exact curriculum before you apply.
Entry requirements
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How we help
Course information checked October 2026 from the official course page on courses.hud.ac.uk. The expanded description is a concise GEC summary based on the course record and subject area; module choices, professional recognition, fees, entry requirements and intakes can change. We confirm the latest details with University of Huddersfield before you apply. Global Educational Consultants is an independent consultancy.