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Normally a Bachelor's degree in a relevant subject; see programme pages for required class.
Check my qualifications →Goldsmiths, University of London · London
MSc Marketing and Innovation
Combines marketing with innovation management for technology-driven markets. Suits graduates aiming for marketing, product or brand roles. The programme develops consumer behaviour, brand strategy, digital channels, market research and campaign evaluation. At postgraduate level, the emphasis is on advanced knowledge, critical evaluation and independent professional or research work.
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Use these as an early planning guide. We will confirm the exact university rules for your qualification and intake before you apply.
IELTS or an alternative
6.5 overall with 6.5 in Writing, no element below 6.0
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Scholarship or tuition-discount information is recorded for this university; eligibility may depend on course and intake.
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Scholarship information
Potential funding at Goldsmiths, University of London
Goldsmiths offers a series of scholarships for international postgraduate students via its Scholarships Finder (e.g. Aziz Foundation masters scholarships); no Sri Lanka-specific award amounts were listed.
Eligibility, value, availability and deadlines are decided by the university. Confirm the award for this exact course and intake before relying on it.Programme overview
A clearer look at MSc Marketing and Innovation
Combines marketing with innovation management for technology-driven markets. Suits graduates aiming for marketing, product or brand roles. The programme develops consumer behaviour, brand strategy, digital channels, market research and campaign evaluation. At postgraduate level, the emphasis is on advanced knowledge, critical evaluation and independent professional or research work.
This 12-month postgraduate route concentrates on consumer behaviour, segmentation and positioning, brand, communications and campaign planning, market research and evidence-led marketing decisions. The course record does not promise a placement, so students should judge it primarily by its curriculum, teaching approach and project opportunities.
Course focus
What you can expect to explore
- Consumer behaviour, segmentation and positioning
- Brand, communications and campaign planning
- Market research and evidence-led marketing decisions
- Plan marketing activity around audiences and evidence.
Skills development
Capabilities you can build
- Customer research
- Campaign planning
- Brand communication
- Marketing performance evaluation
The balance of technical, academic and professional skills depends on the modules and assessments offered for your intake.
Learning experience
How you may learn
- Applied work such as case studies, workshops, projects or problem-based tasks.
- Independent postgraduate study, critical reading and a dissertation or major project where required.
- Assessment may combine coursework, reports, presentations, examinations or projects; the exact balance is set by the university.
Who is this course for?
A strong fit for students who enjoy understanding audiences and turning research into persuasive, measurable marketing activity. Entry requirements still determine eligibility, and students should compare the official module list with their own career goals before applying.
Career direction
Where it may lead
Relevant career directions may include:
- Marketing executive
- Brand coordinator
- Market research analyst
- Communications specialist
These are examples, not guaranteed outcomes. Employment depends on your experience, location, professional registration where applicable and the modules completed.
Course contents
Published course content for this programme.
15 curriculum items were captured from the university’s official course page. These may include modules, course units or published curriculum topics, and can change by intake, pathway and availability.
- 01Data Analysis for Managers15 credits
- 02Technological Innovation & Market Creation15 credits
- 03Digital Marketing and Branding15 credits
- 04Marketing Strategy15 credits
- 05Creativity and Innovation Management15 credits
- 06Psychology of Marketing and Advertising15 credits
- 07Research Project60 credits
- 08Innovation Case Studies15 credits
- 09Consumer Behaviour15 credits
- 10Talent in Organisations15 credits
- 11Strategic Management: Building Competitive Advantage15 credits
- 12Entrepreneurial Modelling: From Idea to Operation30 credits
- 13Project Management30 credits
- 14Creating Customer Experiences15 credits
- 15Marketing Analytics15 credits
Entry requirements
Can I apply?
- Academic
- 2:2 or above in a relevant/related subject; relevant experience may be considered.
- Sri Lankan qualifications
- Normally a Bachelor's degree in a relevant subject; see programme pages for required class.
- English (IELTS)
- 6.5 overall with 6.5 in Writing, no element below 6.0
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- We check your eligibility and documents.
- We prepare and submit your application to Goldsmiths, University of London.
- We help you meet any offer conditions and get your CAS.
- We guide your Student visa application.
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Similar courses at other universities
Course information checked October 2026 from the official course page on gold.ac.uk. The expanded description is original GEC guidance built from the recorded course summary, award level and subject; it does not reproduce a university or partner listing word for word. Exact modules, teaching, assessment, professional recognition, fees, entry requirements and intakes can change. We confirm the latest details with Goldsmiths, University of London before you apply. Global Educational Consultants is an independent consultancy.