Programme description
What you can expect to study
- Plan marketing activity around audiences and evidence.
- Develop digital, brand and communication skills.
- Measure campaign performance and improve decisions.

Explores how digital channels, search, data and AI-driven tools are changing marketing practice. Open to students from non-marketing backgrounds and aimed at careers in digital marketing, content and strategy roles.
Programme description
Career direction
Possible career directions include:
Career outcomes depend on experience, professional registration where applicable and the modules completed. We can help you compare the exact curriculum before you apply.
Entry requirements
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How we help
Course information checked October 2026 from the official course page on falmouth.ac.uk. The expanded description is a concise GEC summary based on the course record and subject area; module choices, professional recognition, fees, entry requirements and intakes can change. We confirm the latest details with Falmouth University before you apply. Global Educational Consultants is an independent consultancy.