Your qualification fit
Most courses need the equivalent of a UK 2:2 honours degree; some need a 2:1. For Sri Lanka, a Bachelor degree with lower second class (or upper second class where a 2:1 is required) is accepted
Check my qualifications →Cranfield University · Cranfield
MSc Strategic Marketing
Focuses on marketing strategy, customer insight and brand management at a senior, strategic level. Suits graduates aiming for marketing management careers.
Check your fitMatch your level, budget, intake and preferences.
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Open budget planner →Funding informationThis university has scholarship information recorded.
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Four checks before you shortlist this course.
Use these as an early planning guide. We will confirm the exact university rules for your qualification and intake before you apply.
IELTS or an alternative
6.5 overall, no skill below 5.5
See English options →Scholarship possibilities
Scholarship or tuition-discount information is recorded for this university; eligibility may depend on course and intake.
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This tool is an early planning guide, not an offer, admissions decision or visa assessment. The university decides admission after reviewing your complete application.
Scholarship information
Potential funding at Cranfield University
The Sri Lanka page lists the Cranfield Global Manufacturing Leadership Masters Scholarship and Charles Wallace Trust funding as options; amounts were not stated there, and some scholarships require a first-class degree.
Eligibility, value, availability and deadlines are decided by the university. Confirm the award for this exact course and intake before relying on it.Programme overview
A clearer look at MSc Strategic Marketing
Focuses on marketing strategy, customer insight and brand management at a senior, strategic level. Suits graduates aiming for marketing management careers.
This 12-month postgraduate route concentrates on consumer behaviour, segmentation and positioning, brand, communications and campaign planning, market research and evidence-led marketing decisions. The course record does not promise a placement, so students should judge it primarily by its curriculum, teaching approach and project opportunities.
Course focus
What you can expect to explore
- Consumer behaviour, segmentation and positioning
- Brand, communications and campaign planning
- Market research and evidence-led marketing decisions
- Plan marketing activity around audiences and evidence.
Skills development
Capabilities you can build
- Customer research
- Campaign planning
- Brand communication
- Marketing performance evaluation
The balance of technical, academic and professional skills depends on the modules and assessments offered for your intake.
Learning experience
How you may learn
- Applied work such as case studies, workshops, projects or problem-based tasks.
- Independent postgraduate study, critical reading and a dissertation or major project where required.
- Assessment may combine coursework, reports, presentations, examinations or projects; the exact balance is set by the university.
Who is this course for?
A strong fit for students who enjoy understanding audiences and turning research into persuasive, measurable marketing activity. Entry requirements still determine eligibility, and students should compare the official module list with their own career goals before applying.
Career direction
Where it may lead
Relevant career directions may include:
- Marketing executive
- Brand coordinator
- Market research analyst
- Communications specialist
These are examples, not guaranteed outcomes. Employment depends on your experience, location, professional registration where applicable and the modules completed.
Course contents
Published course content for this programme.
16 curriculum items were captured from the university’s official course page. These may include modules, course units or published curriculum topics, and can change by intake, pathway and availability.
- 01Strategic marketing in contextPublished course content
- 02The strategic marketing planning processPublished course content
- 03Purpose, mission and organisational objectivesPublished course content
- 04The Marketing Audit and analytical toolsPublished course content
- 05Competitor identification maps and market segmentationPublished course content
- 06Marketing capabilities, value proposition and positioningPublished course content
- 07Product/Market PortfolioPublished course content
- 08Marketing objectives and strategiesPublished course content
- 09Shaping perceptions, attitudes and intentionsPublished course content
- 10Understanding the consumer environmentPublished course content
- 11Affecting behaviourPublished course content
- 12Decision-making and choice architecturePublished course content
- 13Utilising heuristics & biasesPublished course content
- 14Analysing changing customer needs and demandsPublished course content
- 15Segmenting marketsPublished course content
- 16Generating customer insightPublished course content
Entry requirements
Can I apply?
- Academic
- UK first or second class honours degree (2:2 minimum) or international equivalent
- Sri Lankan qualifications
- Most courses need the equivalent of a UK 2:2 honours degree; some need a 2:1. For Sri Lanka, a Bachelor degree with lower second class (or upper second class where a 2:1 is required) is accepted
- English (IELTS)
- 6.5 overall, no skill below 5.5
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How we help
Support, clearly agreed.
- We check your eligibility and documents.
- We prepare and submit your application to Cranfield University.
- We help you meet any offer conditions and get your CAS.
- We guide your Student visa application.
Your initial consultation is free. Any paid professional support begins only after you receive and accept a written service summary explaining the work, fee and terms.
Similar courses at other universities
Course information checked October 2026 from the official course page on cranfield.ac.uk. The expanded description is original GEC guidance built from the recorded course summary, award level and subject; it does not reproduce a university or partner listing word for word. Exact modules, teaching, assessment, professional recognition, fees, entry requirements and intakes can change. We confirm the latest details with Cranfield University before you apply. Global Educational Consultants is an independent consultancy.