Programme description
What you can expect to study
- Plan marketing activity around audiences and evidence.
- Develop digital, brand and communication skills.
- Measure campaign performance and improve decisions.
University of Buckingham · Buckingham
MSc Strategic Marketing & Customer Experience Management
A CIM-accredited master's focused on strategic marketing and designing good customer experience, taught in an interactive style. Suits graduates or business professionals pursuing marketing careers.
Career direction
Where it may lead
Possible career directions include:
- Marketing executive
- Digital marketing specialist
- Brand manager
- Market research analyst
Career outcomes depend on experience, professional registration where applicable and the modules completed. We can help you compare the exact curriculum before you apply.
Entry requirements
Can I apply?
- Academic
- 2:2 honours degree or equivalent and/or relevant business experience
- Sri Lankan qualifications
- Bachelor's degree from a recognised institution with Lower Second Honours (55%), equivalent to a UK 2:2, depending on the school
- English (IELTS)
- 6.5 overall, 6.0 in each component
Not sure you qualify? Send us your results — we’ll tell you honestly, free.
How we help
Your application, handled.
- We check your eligibility and documents.
- We prepare and submit your application to University of Buckingham.
- We help you meet any offer conditions and get your CAS.
- We guide your Student visa application.
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Course information checked October 2026 from the official course page on buckingham.ac.uk. The expanded description is a concise GEC summary based on the course record and subject area; module choices, professional recognition, fees, entry requirements and intakes can change. We confirm the latest details with University of Buckingham before you apply. Global Educational Consultants is an independent consultancy.