Studies consumer behaviour, branding, digital marketing and marketing strategy. For graduates aiming at marketing, brand or digital roles. The programme develops consumer behaviour, brand strategy, digital channels, market research and campaign evaluation. At postgraduate level, the emphasis is on advanced knowledge, critical evaluation and independent professional or research work.
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Bachelor special or professional degree from a state university: 60% for 2:1 courses, 55% for 2:2 courses; first-class general degree (70%) considered at discretion; OnCampus Master's Foundation if criteria not met
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Scholarship information
Birkbeck International Excellence Scholarships of £1,000–£5,000 for autumn 2026 starters and £3,000 for January 2027 postgraduate starters; a Global Future Scholarship reduces first-year full-time master's fees to the Home rate.
Eligibility, value, availability and deadlines are decided by the university. Confirm the award for this exact course and intake before relying on it.Programme overview
Studies consumer behaviour, branding, digital marketing and marketing strategy. For graduates aiming at marketing, brand or digital roles. The programme develops consumer behaviour, brand strategy, digital channels, market research and campaign evaluation. At postgraduate level, the emphasis is on advanced knowledge, critical evaluation and independent professional or research work.
This 12-month postgraduate route concentrates on digital customer journeys and campaign strategy, search, social, content and performance channels, marketing data, measurement and optimisation. The course record does not promise a placement, so students should judge it primarily by its curriculum, teaching approach and project opportunities.
Course focus
Skills development
The balance of technical, academic and professional skills depends on the modules and assessments offered for your intake.
Learning experience
A strong fit for students who want to connect creative communication with audience insight, digital platforms and measurable commercial results. Entry requirements still determine eligibility, and students should compare the official module list with their own career goals before applying.
Career direction
Relevant career directions may include:
These are examples, not guaranteed outcomes. Employment depends on your experience, location, professional registration where applicable and the modules completed.
Course contents
10 curriculum items were captured from the university’s official course page. These may include modules, course units or published curriculum topics, and can change by intake, pathway and availability.
Entry requirements
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Course information checked October 2026 from the official course page on bbk.ac.uk. The expanded description is original GEC guidance built from the recorded course summary, award level and subject; it does not reproduce a university or partner listing word for word. Exact modules, teaching, assessment, professional recognition, fees, entry requirements and intakes can change. We confirm the latest details with Birkbeck, University of London before you apply. Global Educational Consultants is an independent consultancy.