Programme description
What you can expect to study
- Plan marketing activity around audiences and evidence.
- Develop digital, brand and communication skills.
- Measure campaign performance and improve decisions.
University of Bath · Bath
MSc Marketing
Deepens understanding of core marketing theory and applies it in practical settings, alongside business skills valued by employers. Suits early-career graduates moving into marketing roles.
Career direction
Where it may lead
Possible career directions include:
- Marketing executive
- Digital marketing specialist
- Brand manager
- Market research analyst
Career outcomes depend on experience, professional registration where applicable and the modules completed. We can help you compare the exact curriculum before you apply.
Entry requirements
Can I apply?
- Academic
- Degree equivalent to 2:2-2:1 or above depending on institution; no more than three years' relevant work experience
- Sri Lankan qualifications
- Four-year Bachelor degree (Special or Honours) or Bachelor (Professional) with a final overall result of at least 50% (stated on Faculty of Science and Engineering course pages)
- English (IELTS)
- 6.5 overall, no less than 6.0 in all components
Not sure you qualify? Send us your results — we’ll tell you honestly, free.
How we help
Your application, handled.
- We check your eligibility and documents.
- We prepare and submit your application to University of Bath.
- We help you meet any offer conditions and get your CAS.
- We guide your Student visa application.
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Course information checked October 2026 from the official course page on bath.ac.uk. The expanded description is a concise GEC summary based on the course record and subject area; module choices, professional recognition, fees, entry requirements and intakes can change. We confirm the latest details with University of Bath before you apply. Global Educational Consultants is an independent consultancy.