Your qualification fit
Bachelor's (Special or Honours) degree with 3.0/4.0, B or Second Lower
Check my qualifications →Bath Spa University · Bath
MA Brand Marketing and Management
Builds practical and theoretical marketing skills, with a focus on customer behaviour, the use of data in decision-making and social responsibility in branding. Welcomes graduates from any subject, including creative disciplines.
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Open budget planner →Funding informationThis university has scholarship information recorded.
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Use these as an early planning guide. We will confirm the exact university rules for your qualification and intake before you apply.
IELTS or an alternative
6.5 overall, minimum 5.5 in each component
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Scholarship or tuition-discount information is recorded for this university; eligibility may depend on course and intake.
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Scholarship information
Potential funding at Bath Spa University
International students paying full fees automatically receive a £2,000 International Recruitment Office Scholarship for Bath-campus courses, or £4,000 for the MBA at the London campus.
Eligibility, value, availability and deadlines are decided by the university. Confirm the award for this exact course and intake before relying on it.Programme overview
A clearer look at MA Brand Marketing and Management
Builds practical and theoretical marketing skills, with a focus on customer behaviour, the use of data in decision-making and social responsibility in branding. Welcomes graduates from any subject, including creative disciplines.
This 12-month postgraduate route concentrates on consumer behaviour, segmentation and positioning, brand, communications and campaign planning, market research and evidence-led marketing decisions. The course record does not promise a placement, so students should judge it primarily by its curriculum, teaching approach and project opportunities.
Course focus
What you can expect to explore
- Consumer behaviour, segmentation and positioning
- Brand, communications and campaign planning
- Market research and evidence-led marketing decisions
- Plan marketing activity around audiences and evidence.
Skills development
Capabilities you can build
- Customer research
- Campaign planning
- Brand communication
- Marketing performance evaluation
The balance of technical, academic and professional skills depends on the modules and assessments offered for your intake.
Learning experience
How you may learn
- Applied work such as case studies, workshops, projects or problem-based tasks.
- Independent postgraduate study, critical reading and a dissertation or major project where required.
- Assessment may combine coursework, reports, presentations, examinations or projects; the exact balance is set by the university.
Who is this course for?
A strong fit for students who enjoy understanding audiences and turning research into persuasive, measurable marketing activity. Entry requirements still determine eligibility, and students should compare the official module list with their own career goals before applying.
Career direction
Where it may lead
Relevant career directions may include:
- Marketing executive
- Brand coordinator
- Market research analyst
- Communications specialist
These are examples, not guaranteed outcomes. Employment depends on your experience, location, professional registration where applicable and the modules completed.
Course contents
Check the official curriculum.
We could not reliably extract stable course contents from the public course page. Use the official curriculum link below rather than relying on an invented or outdated list.
Continue to the university curriculum
Review the current compulsory and optional modules for your intended intake before applying.
Entry requirements
Can I apply?
- Academic
- Good undergraduate degree in any subject; relevant experience considered
- Sri Lankan qualifications
- Bachelor's (Special or Honours) degree with 3.0/4.0, B or Second Lower
- English (IELTS)
- 6.5 overall, minimum 5.5 in each component
Not sure you qualify? Send us your results — we’ll tell you honestly, free.
How we help
Support, clearly agreed.
- We check your eligibility and documents.
- We prepare and submit your application to Bath Spa University.
- We help you meet any offer conditions and get your CAS.
- We guide your Student visa application.
Your initial consultation is free. Any paid professional support begins only after you receive and accept a written service summary explaining the work, fee and terms.
Similar courses at other universities
Course information checked October 2026 from the official course page on bathspa.ac.uk. The expanded description is original GEC guidance built from the recorded course summary, award level and subject; it does not reproduce a university or partner listing word for word. Exact modules, teaching, assessment, professional recognition, fees, entry requirements and intakes can change. We confirm the latest details with Bath Spa University before you apply. Global Educational Consultants is an independent consultancy.