Your qualification fit
Sri Lankan GCE A-Levels or London A-Levels considered for direct entry; lower A-Level scores can enter the International Foundation Programme
Check my qualifications →University of Reading · Reading
BSc Business and Management
A flexible degree taught by Henley Business School that builds business fundamentals from theory to real-world application. Placement-year, study-abroad and specialist pathways (e.g. marketing, entrepreneurship, data analytics) are offered.
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IELTS or an alternative
6.5 overall, no component below 5.5
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Scholarship or tuition-discount information is recorded for this university; eligibility may depend on course and intake.
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Scholarship information
Potential funding at University of Reading
Master's Excellence Scholarships of £4,000–£10,000 off tuition for 2027/28 international masters students (automatic, merit-based); Global Sustainability Leaders Scholarship of £6,000 a year towards living costs for undergraduates; £5,000 International Foundation Excellence Scholarship.
Eligibility, value, availability and deadlines are decided by the university. Confirm the award for this exact course and intake before relying on it.Programme overview
A clearer look at BSc Business and Management
A flexible degree taught by Henley Business School that builds business fundamentals from theory to real-world application. Placement-year, study-abroad and specialist pathways (e.g. marketing, entrepreneurship, data analytics) are offered.
This 36-month undergraduate route concentrates on consumer behaviour, segmentation and positioning, brand, communications and campaign planning, market research and evidence-led marketing decisions. A placement or professional-experience option is recorded, which can help connect academic learning with workplace practice when available.
Course focus
What you can expect to explore
- Consumer behaviour, segmentation and positioning
- Brand, communications and campaign planning
- Market research and evidence-led marketing decisions
- Data preparation, exploration and visualisation
Skills development
Capabilities you can build
- Customer research
- Campaign planning
- Brand communication
- Marketing performance evaluation
The balance of technical, academic and professional skills depends on the modules and assessments offered for your intake.
Learning experience
How you may learn
- Applied work such as case studies, workshops, projects or problem-based tasks.
- Independent study and progressively more complex assignments or projects.
- A placement or professional-experience route is recorded; its length, availability and eligibility should be confirmed for the selected intake.
Who is this course for?
A strong fit for students who enjoy understanding audiences and turning research into persuasive, measurable marketing activity. Entry requirements still determine eligibility, and students should compare the official module list with their own career goals before applying.
Career direction
Where it may lead
Relevant career directions may include:
- Marketing executive
- Brand coordinator
- Market research analyst
- Communications specialist
These are examples, not guaranteed outcomes. Employment depends on your experience, location, professional registration where applicable and the modules completed.
Course contents
Published course content for this programme.
33 curriculum items were captured from the university’s official course page. These may include modules, course units or published curriculum topics, and can change by intake, pathway and availability.
- 01Management Debates: Ways of thinking about businessPublished course content
- 02Business in Practice: Markets, Marketing and ManagementPublished course content
- 03Business in Practice: Accounting for ManagersPublished course content
- 04Business in Practice: Data AnalyticsPublished course content
- 05Developing Professional ExcellencePublished course content
- 06Building competitive advantage: Business Strategy and OperationsPublished course content
- 07Managing work and people: Organisational Behaviour and Human Resource ManagementPublished course content
- 08Social Responsibility in ActionPublished course content
- 09Marketing EssentialsPublished course content
- 10Branding Theory and PracticePublished course content
- 11Practice of EntrepreneurshipPublished course content
- 12Sales and Business DevelopmentPublished course content
- 13Accounting for Business Decision-MakingPublished course content
- 14Firms in the Global EconomyPublished course content
- 15Introduction to Machine LearningPublished course content
- 16Business Ethics 1Published course content
- 17Understanding LeadershipPublished course content
- 18Consumer BehaviourPublished course content
- 19Comparative International ManagementPublished course content
- 20An Introduction to the Management of Information SystemsPublished course content
- 21Business Applications DevelopmentPublished course content
- 22Digital Entrepreneurship in PracticePublished course content
- 23Strategic Human Resource ManagementPublished course content
- 24Developing Personal LeadershipPublished course content
- 25Project ManagementPublished course content
- 26Advanced Management AccountingPublished course content
- 27Information Systems and Digital BusinessPublished course content
- 28The Dark Side of MarketingPublished course content
- 29Cross Cultural MarketingPublished course content
- 30Optimising Marketing PerformancePublished course content
- 31Strategy and International BusinessPublished course content
- 32Managing Service OperationsPublished course content
- 33Financing EntrepreneurshipPublished course content
Entry requirements
Can I apply?
- Academic
- A-level ABB
- Sri Lankan qualifications
- Sri Lankan GCE A-Levels or London A-Levels considered for direct entry; lower A-Level scores can enter the International Foundation Programme
- English (IELTS)
- 6.5 overall, no component below 5.5
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How we help
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- We check your eligibility and documents.
- We prepare and submit your application to University of Reading.
- We help you meet any offer conditions and get your CAS.
- We guide your Student visa application.
Your initial consultation is free. Any paid professional support begins only after you receive and accept a written service summary explaining the work, fee and terms.
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Course information checked October 2026 from the official course page on reading.ac.uk. The expanded description is original GEC guidance built from the recorded course summary, award level and subject; it does not reproduce a university or partner listing word for word. Exact modules, teaching, assessment, professional recognition, fees, entry requirements and intakes can change. We confirm the latest details with University of Reading before you apply. Global Educational Consultants is an independent consultancy.