Your qualification fit
112 UCAS tariff points from A-levels or equivalent international qualifications (e.g. IB 25).
Check my qualifications →University of the Arts London · London
BA (Hons) Fashion Marketing
Teaches marketing theory and practice in the context of fashion brands, through industry-linked projects. Leads to roles in fashion marketing, branding and related business functions; an optional placement year is available.
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IELTS or an alternative
6.5 overall, 5.5 in each skill
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Scholarship information
Potential funding at University of the Arts London
UAL states that funding for International fee status students is very limited; a searchable scholarships database lists any awards open to international applicants.
Eligibility, value, availability and deadlines are decided by the university. Confirm the award for this exact course and intake before relying on it.Programme overview
A clearer look at BA (Hons) Fashion Marketing
Teaches marketing theory and practice in the context of fashion brands, through industry-linked projects. Leads to roles in fashion marketing, branding and related business functions; an optional placement year is available.
This 36-month undergraduate route concentrates on consumer behaviour, segmentation and positioning, brand, communications and campaign planning, market research and evidence-led marketing decisions. A placement or professional-experience option is recorded, which can help connect academic learning with workplace practice when available.
Course focus
What you can expect to explore
- Consumer behaviour, segmentation and positioning
- Brand, communications and campaign planning
- Market research and evidence-led marketing decisions
- Creative research and concept development
Skills development
Capabilities you can build
- Customer research
- Campaign planning
- Brand communication
- Marketing performance evaluation
The balance of technical, academic and professional skills depends on the modules and assessments offered for your intake.
Learning experience
How you may learn
- Practical, laboratory, studio, simulation or supervised activities where appropriate to the discipline.
- Independent study and progressively more complex assignments or projects.
- A placement or professional-experience route is recorded; its length, availability and eligibility should be confirmed for the selected intake.
Who is this course for?
A strong fit for students who enjoy understanding audiences and turning research into persuasive, measurable marketing activity. Entry requirements still determine eligibility, and students should compare the official module list with their own career goals before applying.
Career direction
Where it may lead
Relevant career directions may include:
- Marketing executive
- Brand coordinator
- Market research analyst
- Communications specialist
These are examples, not guaranteed outcomes. Employment depends on your experience, location, professional registration where applicable and the modules completed.
Course contents
Check the official curriculum.
We could not reliably extract stable course contents from the public course page. Use the official curriculum link below rather than relying on an invented or outdated list.
Continue to the university curriculum
Review the current compulsory and optional modules for your intended intake before applying.
Entry requirements
Can I apply?
- Academic
- 112 UCAS tariff points from A-levels or equivalent international qualifications (e.g. IB 25).
- Sri Lankan qualifications
- We’ll check your qualifications against this course for you.
- English (IELTS)
- 6.5 overall, 5.5 in each skill
Not sure you qualify? Send us your results — we’ll tell you honestly, free.
How we help
Support, clearly agreed.
- We check your eligibility and documents.
- We prepare and submit your application to University of the Arts London.
- We help you meet any offer conditions and get your CAS.
- We guide your Student visa application.
Your initial consultation is free. Any paid professional support begins only after you receive and accept a written service summary explaining the work, fee and terms.
Similar courses at other universities
Course information checked October 2026 from the official course page on arts.ac.uk. The expanded description is original GEC guidance built from the recorded course summary, award level and subject; it does not reproduce a university or partner listing word for word. Exact modules, teaching, assessment, professional recognition, fees, entry requirements and intakes can change. We confirm the latest details with University of the Arts London before you apply. Global Educational Consultants is an independent consultancy.