Programme description
What you can expect to study
- Plan marketing activity around audiences and evidence.
- Develop digital, brand and communication skills.
- Measure campaign performance and improve decisions.
Queen Margaret University · Edinburgh (Musselburgh)
BA (Hons) Digital Marketing and Public Relations
A professionally recognised degree covering digital marketing strategy, communications and public relations. Suits students aiming for marketing, PR or communications careers.
Career direction
Where it may lead
Possible career directions include:
- Marketing executive
- Digital marketing specialist
- Brand manager
- Market research analyst
Career outcomes depend on experience, professional registration where applicable and the modules completed. We can help you compare the exact curriculum before you apply.
Entry requirements
Can I apply?
- Academic
- A levels BCC; Scottish Highers BBBB (minimum BBCC); IB 28
- Sri Lankan qualifications
- GCE A Levels, IB or other recognised qualifications accepted; relevant diploma holders may get advanced entry to year 2 or 3. Exact grades vary by course
- English (IELTS)
- 6.0 overall, no element below 5.5
Not sure you qualify? Send us your results — we’ll tell you honestly, free.
How we help
Your application, handled.
- We check your eligibility and documents.
- We prepare and submit your application to Queen Margaret University.
- We help you meet any offer conditions and get your CAS.
- We guide your Student visa application.
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Course information checked October 2026 from the official course page on qmu.ac.uk. The expanded description is a concise GEC summary based on the course record and subject area; module choices, professional recognition, fees, entry requirements and intakes can change. We confirm the latest details with Queen Margaret University before you apply. Global Educational Consultants is an independent consultancy.