Programme description
What you can expect to study
- Plan marketing activity around audiences and evidence.
- Develop digital, brand and communication skills.
- Measure campaign performance and improve decisions.
University of Portsmouth · Portsmouth
BA (Hons) Marketing
Covers the full range of marketing tools, from advertising and branding to product development, and how markets work. Optional placement year. The programme develops consumer behaviour, brand strategy, digital channels, market research and campaign evaluation. At undergraduate level, the course develops subject knowledge progressively alongside practical, analytical and transferable skills.
Career direction
Where it may lead
Possible career directions include:
- Marketing executive
- Digital marketing specialist
- Brand manager
- Market research analyst
Career outcomes depend on experience, professional registration where applicable and the modules completed. We can help you compare the exact curriculum before you apply.
Entry requirements
Can I apply?
- Academic
- 104-120 UCAS points from 3 A levels or equivalent
- Sri Lankan qualifications
- Sri Lankan O levels usually need a foundation year (International College Portsmouth); applicants with A levels or other qualifications including Sri Lankan A levels may be considered for direct entry against the course's UCAS points
- English (IELTS)
- 6.0 overall, no component below 5.5
Not sure you qualify? Send us your results — we’ll tell you honestly, free.
How we help
Your application, handled.
- We check your eligibility and documents.
- We prepare and submit your application to University of Portsmouth.
- We help you meet any offer conditions and get your CAS.
- We guide your Student visa application.
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Course information checked October 2026 from the official course page on port.ac.uk. The expanded description is a concise GEC summary based on the course record and subject area; module choices, professional recognition, fees, entry requirements and intakes can change. We confirm the latest details with University of Portsmouth before you apply. Global Educational Consultants is an independent consultancy.