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2:2 undergraduate degree in any subject, or equivalent professional experience and qualification
Check my qualifications →Plymouth Marjon University · Plymouth
MSc Business, Management and Enterprise
A one-year business conversion masters for graduates of any discipline, covering the business environment, marketing, sustainable finance and strategy, people and entrepreneurship, ending in a major project. Students also gain a CMI Level 7 qualification in Strategic Management and Leadership; teaching is blended on campus and online.
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6.5 or equivalent (university visa requirement: 6.5 in each component)
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Programme overview
A clearer look at MSc Business, Management and Enterprise
A one-year business conversion masters for graduates of any discipline, covering the business environment, marketing, sustainable finance and strategy, people and entrepreneurship, ending in a major project. Students also gain a CMI Level 7 qualification in Strategic Management and Leadership; teaching is blended on campus and online.
This 12-month postgraduate route concentrates on consumer behaviour, segmentation and positioning, brand, communications and campaign planning, market research and evidence-led marketing decisions. The course record does not promise a placement, so students should judge it primarily by its curriculum, teaching approach and project opportunities.
Course focus
What you can expect to explore
- Consumer behaviour, segmentation and positioning
- Brand, communications and campaign planning
- Market research and evidence-led marketing decisions
- Corporate finance and investment decisions
Skills development
Capabilities you can build
- Customer research
- Campaign planning
- Brand communication
- Marketing performance evaluation
The balance of technical, academic and professional skills depends on the modules and assessments offered for your intake.
Learning experience
How you may learn
- Applied work such as case studies, workshops, projects or problem-based tasks.
- Independent postgraduate study, critical reading and a dissertation or major project where required.
- Assessment may combine coursework, reports, presentations, examinations or projects; the exact balance is set by the university.
Who is this course for?
A strong fit for students who enjoy understanding audiences and turning research into persuasive, measurable marketing activity. Entry requirements still determine eligibility, and students should compare the official module list with their own career goals before applying.
Career direction
Where it may lead
Relevant career directions may include:
- Marketing executive
- Brand coordinator
- Market research analyst
- Communications specialist
These are examples, not guaranteed outcomes. Employment depends on your experience, location, professional registration where applicable and the modules completed.
Course contents
Published course content for this programme.
13 curriculum items were captured from the university’s official course page. These may include modules, course units or published curriculum topics, and can change by intake, pathway and availability.
- 01The Business EnvironmentPublished course content
- 02MarketingPublished course content
- 03Sustainable Finance and StrategyPublished course content
- 04Practical and Contemporary Research for BusinessPublished course content
- 05People, Culture and EntrepreneurshipPublished course content
- 06Major ProjectPublished course content
- 07Human resource managementPublished course content
- 08Project managementPublished course content
- 09Strategic managementPublished course content
- 10Start-up and entrepreneurshipPublished course content
- 11Management consultancyPublished course content
- 12In association withPublished course content
- 13Elaine GarciaPublished course content
Entry requirements
Can I apply?
- Academic
- 2:2 undergraduate degree in any subject, or equivalent professional experience and qualification
- Sri Lankan qualifications
- We’ll check your qualifications against this course for you.
- English (IELTS)
- 6.5 or equivalent (university visa requirement: 6.5 in each component)
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How we help
Support, clearly agreed.
- We check your eligibility and documents.
- We prepare and submit your application to Plymouth Marjon University.
- We help you meet any offer conditions and get your CAS.
- We guide your Student visa application.
Your initial consultation is free. Any paid professional support begins only after you receive and accept a written service summary explaining the work, fee and terms.
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Course information checked October 2026 from the official course page on marjon.ac.uk. The expanded description is original GEC guidance built from the recorded course summary, award level and subject; it does not reproduce a university or partner listing word for word. Exact modules, teaching, assessment, professional recognition, fees, entry requirements and intakes can change. We confirm the latest details with Plymouth Marjon University before you apply. Global Educational Consultants is an independent consultancy.