Marketing Measurement Strategy
Develop professional capability in marketing measurement strategy through strategic analysis, applied labs, quality assurance and a portfolio deliverable.
30 lessons · 30 quizzesDownload Month 01 PDF ↓
Free online course
Turn marketing data into trustworthy insight, forecasts and decisions through transparent AI-assisted analytics.
Coloured programme data chart
Exact curriculum totals are shown below. Lessons build capability; quizzes provide immediate formative feedback after every topic.
360 guided lessons
360 interactive quizzes
12-month programme diagram
Complete one focused module each month. Every stage combines 30 applied lessons, 30 quizzes and portfolio work that prepares you for the final professional capstone.
Develop professional capability in marketing measurement strategy through strategic analysis, applied labs, quality assurance and a portfolio deliverable.
30 lessons · 30 quizzesDownload Month 01 PDF ↓Develop professional capability in data collection and quality through strategic analysis, applied labs, quality assurance and a portfolio deliverable.
30 lessons · 30 quizzesDownload Month 02 PDF ↓Develop professional capability in customer and campaign metrics through strategic analysis, applied labs, quality assurance and a portfolio deliverable.
30 lessons · 30 quizzesDownload Month 03 PDF ↓Develop professional capability in exploratory marketing analysis through strategic analysis, applied labs, quality assurance and a portfolio deliverable.
30 lessons · 30 quizzesDownload Month 04 PDF ↓Develop professional capability in segmentation and cohort analysis through strategic analysis, applied labs, quality assurance and a portfolio deliverable.
30 lessons · 30 quizzesDownload Month 05 PDF ↓Develop professional capability in attribution and incrementality through strategic analysis, applied labs, quality assurance and a portfolio deliverable.
30 lessons · 30 quizzesDownload Month 06 PDF ↓Develop professional capability in forecasting and scenario planning through strategic analysis, applied labs, quality assurance and a portfolio deliverable.
30 lessons · 30 quizzesDownload Month 07 PDF ↓Develop professional capability in experimentation and optimisation through strategic analysis, applied labs, quality assurance and a portfolio deliverable.
30 lessons · 30 quizzesDownload Month 08 PDF ↓Develop professional capability in customer lifetime value through strategic analysis, applied labs, quality assurance and a portfolio deliverable.
30 lessons · 30 quizzesDownload Month 09 PDF ↓Develop professional capability in dashboards and data storytelling through strategic analysis, applied labs, quality assurance and a portfolio deliverable.
30 lessons · 30 quizzesDownload Month 10 PDF ↓Develop professional capability in privacy, bias and analytical governance through strategic analysis, applied labs, quality assurance and a portfolio deliverable.
30 lessons · 30 quizzesDownload Month 11 PDF ↓Develop professional capability in marketing analytics capstone through strategic analysis, applied labs, quality assurance and a portfolio deliverable.
30 lessons · 30 quizzesDownload Month 12 PDF ↓Course overview
Professional programme overview
This free 12-month professional-development programme is designed for marketing analysts, performance teams, managers and data-informed marketers. It includes 12 monthly modules. Every module contains exactly 30 guided lessons and 30 interactive quizzes, providing 360 lessons and 360 quizzes across the complete programme.
Professional learning model
Each month moves from strategic context and core concepts into applied labs, quality assurance, risk controls and a portfolio deliverable. The learning-data chart below shows the exact programme structure, while the roadmap links every month to its downloadable guide.
Assessment and participation
Quizzes provide formative feedback and do not constitute a regulated qualification. Practical work must use fictional, public or properly authorised information. Learners remain responsible for checking current law, professional standards, tool terms and organisational policies.
This is a non-credit professional-development programme. Product features, AI capabilities and regulations change frequently. References to third-party products are educational and do not imply endorsement, partnership or certification by their owners.
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