gec.limited@outlook.com +44 777 1240002
BREAKING NEWS
10 FREE AI COURSES NOW AVAILABLE20 Lessons + 20 Quizzes EachArtificial IntelligenceChatGPT, Gemini, Copilot & ClaudePrompt Engineering & Responsible AI

Free online course

AI Marketing Analytics

Turn marketing data into trustworthy insight, forecasts and decisions through transparent AI-assisted analytics.

Professional12 months12 modules360 lessons360 quizzesFree
By starting, you agree to the Free Online Course Terms. New learner or unable to sign in? Visit Student Help & FAQs.

Coloured programme data chart

A complete year of professional development

Exact curriculum totals are shown below. Lessons build capability; quizzes provide immediate formative feedback after every topic.

Learning activity mix

360 guided lessons

360 interactive quizzes

12-month progression

From foundation to leadership

12 monthly modules30 lessons per module30 quizzes per module

12-month programme diagram

Your pathway from insight to impact

Complete one focused module each month. Every stage combines 30 applied lessons, 30 quizzes and portfolio work that prepares you for the final professional capstone.

Month01
Lessons 0130

Marketing Measurement Strategy

Develop professional capability in marketing measurement strategy through strategic analysis, applied labs, quality assurance and a portfolio deliverable.

30 lessons · 30 quizzesDownload Month 01 PDF
Month02
Lessons 3160

Data Collection and Quality

Develop professional capability in data collection and quality through strategic analysis, applied labs, quality assurance and a portfolio deliverable.

30 lessons · 30 quizzesDownload Month 02 PDF
Month03
Lessons 6190

Customer and Campaign Metrics

Develop professional capability in customer and campaign metrics through strategic analysis, applied labs, quality assurance and a portfolio deliverable.

30 lessons · 30 quizzesDownload Month 03 PDF
Month04
Lessons 91120

Exploratory Marketing Analysis

Develop professional capability in exploratory marketing analysis through strategic analysis, applied labs, quality assurance and a portfolio deliverable.

30 lessons · 30 quizzesDownload Month 04 PDF
Month05
Lessons 121150

Segmentation and Cohort Analysis

Develop professional capability in segmentation and cohort analysis through strategic analysis, applied labs, quality assurance and a portfolio deliverable.

30 lessons · 30 quizzesDownload Month 05 PDF
Month06
Lessons 151180

Attribution and Incrementality

Develop professional capability in attribution and incrementality through strategic analysis, applied labs, quality assurance and a portfolio deliverable.

30 lessons · 30 quizzesDownload Month 06 PDF
Month07
Lessons 181210

Forecasting and Scenario Planning

Develop professional capability in forecasting and scenario planning through strategic analysis, applied labs, quality assurance and a portfolio deliverable.

30 lessons · 30 quizzesDownload Month 07 PDF
Month08
Lessons 211240

Experimentation and Optimisation

Develop professional capability in experimentation and optimisation through strategic analysis, applied labs, quality assurance and a portfolio deliverable.

30 lessons · 30 quizzesDownload Month 08 PDF
Month09
Lessons 241270

Customer Lifetime Value

Develop professional capability in customer lifetime value through strategic analysis, applied labs, quality assurance and a portfolio deliverable.

30 lessons · 30 quizzesDownload Month 09 PDF
Month10
Lessons 271300

Dashboards and Data Storytelling

Develop professional capability in dashboards and data storytelling through strategic analysis, applied labs, quality assurance and a portfolio deliverable.

30 lessons · 30 quizzesDownload Month 10 PDF
Month11
Lessons 301330

Privacy, Bias and Analytical Governance

Develop professional capability in privacy, bias and analytical governance through strategic analysis, applied labs, quality assurance and a portfolio deliverable.

30 lessons · 30 quizzesDownload Month 11 PDF
Month12
Lessons 331360

Marketing Analytics Capstone

Develop professional capability in marketing analytics capstone through strategic analysis, applied labs, quality assurance and a portfolio deliverable.

30 lessons · 30 quizzesDownload Month 12 PDF
12 months12 modules360 lessons360 quizzes

Course overview

Professional programme overview

This free 12-month professional-development programme is designed for marketing analysts, performance teams, managers and data-informed marketers. It includes 12 monthly modules. Every module contains exactly 30 guided lessons and 30 interactive quizzes, providing 360 lessons and 360 quizzes across the complete programme.

What you will achieve

  • Build professional capability through 12 progressive monthly subjects.
  • Complete 30 applied lessons and 30 immediate-feedback quizzes in every module.
  • Produce practical portfolio evidence for strategy, analysis, implementation and governance.
  • Use coloured programme charts and a clear roadmap to monitor your progression.
  • Apply privacy, security, fairness, validation and human-oversight standards throughout.
  • Download a branded, watermarked PDF study guide for every monthly module.

Professional learning model

Each month moves from strategic context and core concepts into applied labs, quality assurance, risk controls and a portfolio deliverable. The learning-data chart below shows the exact programme structure, while the roadmap links every month to its downloadable guide.

Assessment and participation

Quizzes provide formative feedback and do not constitute a regulated qualification. Practical work must use fictional, public or properly authorised information. Learners remain responsible for checking current law, professional standards, tool terms and organisational policies.

Important note

This is a non-credit professional-development programme. Product features, AI capabilities and regulations change frequently. References to third-party products are educational and do not imply endorsement, partnership or certification by their owners.

Need help choosing?

Talk to a UK-based adviser about your study and career goals.

Book a consultation ↗