AI Marketing Strategy
Develop professional capability in ai marketing strategy through strategic analysis, applied labs, quality assurance and a portfolio deliverable.
30 lessons · 30 quizzesDownload Month 01 PDF ↓
Free online course
Build integrated AI-enabled digital marketing strategies across audience insight, content, media and conversion.
Coloured programme data chart
Exact curriculum totals are shown below. Lessons build capability; quizzes provide immediate formative feedback after every topic.
360 guided lessons
360 interactive quizzes
12-month programme diagram
Complete one focused module each month. Every stage combines 30 applied lessons, 30 quizzes and portfolio work that prepares you for the final professional capstone.
Develop professional capability in ai marketing strategy through strategic analysis, applied labs, quality assurance and a portfolio deliverable.
30 lessons · 30 quizzesDownload Month 01 PDF ↓Develop professional capability in customer and audience intelligence through strategic analysis, applied labs, quality assurance and a portfolio deliverable.
30 lessons · 30 quizzesDownload Month 02 PDF ↓Develop professional capability in brand positioning with ai through strategic analysis, applied labs, quality assurance and a portfolio deliverable.
30 lessons · 30 quizzesDownload Month 03 PDF ↓Develop professional capability in content strategy and production through strategic analysis, applied labs, quality assurance and a portfolio deliverable.
30 lessons · 30 quizzesDownload Month 04 PDF ↓Develop professional capability in website and conversion optimisation through strategic analysis, applied labs, quality assurance and a portfolio deliverable.
30 lessons · 30 quizzesDownload Month 05 PDF ↓Develop professional capability in search and discovery marketing through strategic analysis, applied labs, quality assurance and a portfolio deliverable.
30 lessons · 30 quizzesDownload Month 06 PDF ↓Develop professional capability in paid media planning through strategic analysis, applied labs, quality assurance and a portfolio deliverable.
30 lessons · 30 quizzesDownload Month 07 PDF ↓Develop professional capability in email and lifecycle marketing through strategic analysis, applied labs, quality assurance and a portfolio deliverable.
30 lessons · 30 quizzesDownload Month 08 PDF ↓Develop professional capability in personalisation and customer journeys through strategic analysis, applied labs, quality assurance and a portfolio deliverable.
30 lessons · 30 quizzesDownload Month 09 PDF ↓Develop professional capability in marketing automation through strategic analysis, applied labs, quality assurance and a portfolio deliverable.
30 lessons · 30 quizzesDownload Month 10 PDF ↓Develop professional capability in measurement, ethics and governance through strategic analysis, applied labs, quality assurance and a portfolio deliverable.
30 lessons · 30 quizzesDownload Month 11 PDF ↓Develop professional capability in integrated campaign capstone through strategic analysis, applied labs, quality assurance and a portfolio deliverable.
30 lessons · 30 quizzesDownload Month 12 PDF ↓Course overview
Professional programme overview
This free 12-month professional-development programme is designed for digital marketers, campaign managers, consultants and business owners. It includes 12 monthly modules. Every module contains exactly 30 guided lessons and 30 interactive quizzes, providing 360 lessons and 360 quizzes across the complete programme.
Professional learning model
Each month moves from strategic context and core concepts into applied labs, quality assurance, risk controls and a portfolio deliverable. The learning-data chart below shows the exact programme structure, while the roadmap links every month to its downloadable guide.
Assessment and participation
Quizzes provide formative feedback and do not constitute a regulated qualification. Practical work must use fictional, public or properly authorised information. Learners remain responsible for checking current law, professional standards, tool terms and organisational policies.
This is a non-credit professional-development programme. Product features, AI capabilities and regulations change frequently. References to third-party products are educational and do not imply endorsement, partnership or certification by their owners.
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